Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments

Misbaah Mansuri Mar 26, 2020 8:44 AM

The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors

exchange4media Staff Feb 24, 2020 3:40 PM

On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla

exchange4media Staff Feb 1, 2020 9:58 AM

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience

exchange4media Staff Jan 19, 2020 6:00 PM

Sanon will soon appear in an integrated marketing campaign around the product that also features a new television commercial

exchange4media Staff Nov 4, 2019 3:18 PM

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza Apr 22, 2019 8:51 AM

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff Mar 18, 2019 12:56 PM

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy Feb 19, 2019 8:46 AM

To scale up the manufacturing, the company is putting up a new facility at Guwahati that will be inaugurated in next 6 months

exchange4media Staff Nov 3, 2016 1:24 PM

The portfolio consists of multiple variants of face Wash, face Scrubs, face packs, creams, lotions and shampoos. The annual marketing spend on the portfolio is estimated to be around Rs 50 crore

exchange4media Staff Jul 2, 2015 9:20 AM