Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza Apr 22, 2019 8:51 AM

As part of the mandate, Initiative will handle integrated media planning and buying for JOY & X-MEN brands

exchange4media Staff Mar 18, 2019 12:56 PM

Guest Column: Poulomi Roy, Chief Marketing Officer, RSH Global explains why Indian youth need to move from the 'You Only Live Once' philosophy to 'You Also Grow Old' in terms of personal care

Poulomi Roy Feb 19, 2019 8:46 AM

To scale up the manufacturing, the company is putting up a new facility at Guwahati that will be inaugurated in next 6 months

exchange4media Staff Nov 3, 2016 1:24 PM

The portfolio consists of multiple variants of face Wash, face Scrubs, face packs, creams, lotions and shampoos. The annual marketing spend on the portfolio is estimated to be around Rs 50 crore

exchange4media Staff Jul 2, 2015 9:20 AM