Poulomi Roy, CMO of Joy Personal Care (RSH Global), explains how brand storytelling has evolved from being brand-driven to shaped by consumer experiences and perspectives

Poulomi Roy Mar 12, 2026 8:53 AM

Poulomi Roy, CMO of Joy Personal Care (RSH Global), notes that IPL helps the brand reach trade partners, dealers and retailers apart from women

NATIVE CONTENT Mar 19, 2025 4:25 PM

'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care

e4m Staff Aug 21, 2024 2:46 PM

SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra

e4m Staff Mar 12, 2024 1:55 PM

Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad

e4m Staff Nov 17, 2023 11:41 AM

ShareChat and Moj City Connects Kolkata saw industry leaders charting the future of regional short-form content and language-first communication

NATIVE CONTENT Sep 28, 2023 5:06 PM

The Chief Marketing Officer of RSH Global shares insights into the brand’s latest campaign, the thought behind it and more

Aditi Gupta Apr 27, 2023 9:04 AM

Roy, Chief Marketing Officer, RSH Global, shares her thoughts on gender equality, women's role in marketing and more

Sonam Saini Mar 23, 2022 8:44 AM

As per the recent TAM Adex data, categories like auto, personal care/personal hygiene, F&B, and paints have shown the maximum drop in ad volumes during April-May'21 when compared to Jan-March'21

Sonam Saini Jun 2, 2021 9:06 AM

Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments

Misbaah Mansuri Mar 26, 2020 8:44 AM

The brand has leveraged the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors

exchange4media Staff Feb 24, 2020 3:40 PM

On the panel were industry heads Kartik Subramanian, Nipun Kaushal, Poulomi Roy, and Sandeep Shukla

exchange4media Staff Feb 1, 2020 9:58 AM

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak to reach a wider audience

exchange4media Staff Jan 19, 2020 6:00 PM