Beyret will oversee the strengthening of Ipsos' reputation and influence among stakeholders worldwide

e4m Staff Jun 17, 2026 11:33 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market

Shantomoy Ray May 12, 2026 8:01 AM

The refreshed branding includes a new tagline: Together Makes Progress’

e4m Staff Sep 19, 2025 4:44 PM

The new positioning includes a brand refresh, which features a contemporized version of its classic red logo

e4m Staff Feb 10, 2025 7:01 PM

Ries along with his partner Jack Trout had authored a few books on

exchange4media Staff Oct 15, 2022 8:12 PM

The new logo symbolizes simplicity and the infinite experiential knowledge looped in together for both new and existing audiences

exchange4media Staff Dec 29, 2021 6:55 PM

The campaign launched for the brand's new positioning ‘You Do You’ talks about staying comfortable in your skin, being positive about your body and individual experiences of self-love

exchange4media Staff Oct 23, 2021 8:37 AM

Through the beyond banking, Equitas goes all out on its strategy of addressing the heart and mind of the people

exchange4media Staff Sep 9, 2021 4:44 PM

The agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global's online and offline campaigns

exchange4media Staff Feb 17, 2021 1:20 PM

The new logo has been visualised in a colour and form that is both elegant and contemporary

exchange4media Staff Aug 14, 2020 12:54 PM