Industry experts say while consumers are increasingly opting for OTT services, advertising on these platforms is gaining huge demand

Nafisa Shaheen Sep 5, 2019 8:33 AM

The 10-minute branded content film is the result of a collaboration of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift

exchange4media Staff Aug 17, 2019 8:38 AM

Reimagines the content to make it more appealing to motorsport-loving audiences, focuses on the technology, teamwork and discipline that goes behind winning races

exchange4media Staff Nov 4, 2018 10:00 AM

Guest Column: While reminiscing about the ‘good old days’, Barua, Chief Client Officer at PHD India, also sees the great potential of the present and future for the industry

Shavon Barua Oct 9, 2018 8:11 AM

The incumbent agency is PHD India. Hindustan Unilever's annual ad spend is pegged to be around Rs 2,700-3,000 cr

exchange4media Staff Aug 23, 2018 9:00 AM

At PHD India, Bansal is now Chief Executive Officer while Barua is Chief Client Officer

exchange4media Staff Jul 5, 2018 8:54 AM

The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won the global account.

Naziya Alvi Rahman Apr 24, 2018 8:59 AM

The Goafest 2018 has just begun, exchange4media spoke to some of the nominees across various categories. Here is what they had to say:

exchange4media Staff Apr 5, 2018 3:45 PM

DDB Mudra is the current agency on record for the brand

Priyanka Mehra Feb 8, 2017 9:43 AM

While the agency in India accelerated its momentum, moving from a RECMA qualitative score of 3 in Oct 2015 to 6 in March 2016 to 9 in June 2016

Priyanka Mehra Jan 24, 2017 9:38 AM

Rediffusion Y&R Mumbai won a Silver Lion for Tata Motors' 'Dipper Condoms' campaign while PHD India Mumbai won a Bronze Lion for Hindustan Unilever's 'Lo Kar Lo Baat' campaign for Active Wheel Detergent

exchange4media Staff Jun 23, 2016 8:05 AM

In the Media Lions category, Leo Burnett India saw three entries shortlisted. Rediffusion Y&R saw one entry for Tata Motors make it to the shortlist while PHD India also saw its "Lo Kar Lo Baat" campaign for Active Wheel make it to the shortlist as well

exchange4media Staff Jun 22, 2016 1:46 PM

Mindshare swept the Media Abbys at Goafest 2016 with 17 metals

exchange4media Staff Apr 8, 2016 11:08 PM

PHD India was the only Indian agency to win 2 Golds, which it was awarded for Kan Khajura Tesan campaign with HUL. The agency also won 1 Silver and 1 Bronze

exchange4media Staff Jun 4, 2015 9:14 AM

HUL & BJP jointly claim the Marketer of the Year award, while PHD India named Agency of the Year. Meanwhile, mobile ad spends in India are pegged to grow to Rs 722 cr (52%) by 2015, according to newly released MMA India Mobile Ad Spend Report

exchange4media Staff Sep 12, 2014 10:29 PM

The win includes GSK's Horlicks & all Horlicks variants. PHD won the competitive pitch following the decision to consolidate all of Horlicks' digital business into one media partner earlier this year

exchange4media Staff Jul 24, 2014 10:36 AM

The win includes GSK's Horlicks & all Horlicks variants. PHD won the competitive pitch following the decision to consolidate all of Horlicks' digital business into one media partner earlier this year

exchange4media Staff Jul 24, 2014 9:20 AM

SMG's traditional foot print in India isn't dominant and we may get over shadowed by agencies like GroupM, Madison and PHD, but this fires us to do even better, says John Sheehy, President, Global Operations, Starcom MediaVest Group

Priyanka Mehra Jun 25, 2014 9:32 AM

Apart from bagging 2 Golds in Media Lions this year, the mobile-based campaign for HUL has won 22 media, mobile & innovation awards for PHD this year at various regional award shows

Priyanka Mehra Jun 18, 2014 12:07 PM

Apart from bagged 2 Golds in Media Lions this year, the mobile-based campaign for HUL has won 22 media, mobile & innovation awards for PHD this year at various regional award shows

Priyanka Mehra Jun 18, 2014 10:24 AM