PHD India creates campaign for Škoda Kylaq’s India launch
Driven and delivered by Rohit Shetty, the film features visual experience in the director’s signature high-octane style of action-packed cinema
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Published: Nov 22, 2024 6:58 PM | 1 min read
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Omnicom Media Group India, through its agency PHD India, has conceptualized a campaign for launching Škoda Kylaq, a compact SUV, in India.
“The campaign captures the essence of the car by tapping into the country's love for cinema. Powered by Omnicom’s content practice, PHD orchestrated the campaign’s ambitious storytelling and production supported by partners, Banijay Asia,” Omnicom Media Group India shared through a LinkedIn post.
Driven and delivered by Rohit Shetty, the film features an enthralling visual experience in the director’s signature high-octane style of action-packed cinema.
“PHD’s advanced thinking and creative media expertise helped bring the celebrity partnership and the 360-degree campaign to fruition. With a media mix and communication strategy strategically curated to speak to the needs of Indian consumers, the multifaceted campaign is being promoted across multiple channels, including OTT, digital, social media and enhanced by engaging regional content,” the post mentioned.
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