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At the e4m IPRCCC, experts shared insights on how marketers maintain the pace with changing demands of consumer markets, the mix of physical and digital and more
With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite a buzz
Nilanjana Basu Sep 7, 2022 8:47 AM
The #GharBaitheBaitheTakeItEasy campaign has been conceptualized and executed by FCB India
These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity
Verma was associated with companies like Tata Tea Limited, Lenovo and ITC Foods in the past
A panel discussion chaired by Ashwin Padmanabhan, Head, Trading and Partnerships, GroupM, had media buyers from across top brands who said advertising on TV & digital go hand in hand
Leo Burnett will handle the 360-degree communications for the brand and the account will be headed by the Mumbai team
As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list
Misbaah Mansuri Nov 27, 2018 11:57 PM
PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order
Misbaah Mansuri Oct 5, 2018 8:56 AM
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The 'Take it easy PharmEasy' campaign is a quirky rendition of the popular AR Rahman track 'Urvashi' from the movie Kadhalan
The mandate involves all of paid media......................................................................................................
