At the e4m IPRCCC, experts shared insights on how marketers maintain the pace with changing demands of consumer markets, the mix of physical and digital and more

e4m Desk May 8, 2023 1:28 PM


With consumers showing an increasing need to be cautious about their health, startups have taken to social media and digital platforms, and are creating quite a buzz

Nilanjana Basu Sep 7, 2022 8:47 AM

PharmEasy Campaign?blur=25

The #GharBaitheBaitheTakeItEasy campaign has been conceptualized and executed by FCB India

e4m Desk Apr 4, 2022 7:59 AM


TVCs featuring the actor will be a part of the ongoing IPL’s campaign

e4m Desk Apr 1, 2022 11:48 AM

social beat?blur=25

The partnership is aimed at widening PharmEasy’s consumer base

e4m Desk Jul 12, 2021 11:28 AM


These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity

e4m Desk May 3, 2021 8:39 AM

gaurav verma?blur=25

Verma was associated with companies like Tata Tea Limited, Lenovo and ITC Foods in the past

e4m Desk Dec 9, 2020 12:43 PM

Ashwin Padmanabhan Panel 3?blur=25

A panel discussion chaired by Ashwin Padmanabhan, Head, Trading and Partnerships, GroupM, had media buyers from across top brands who said advertising on TV & digital go hand in hand

e4m Desk Nov 29, 2019 9:15 AM


Leo Burnett will handle the 360-degree communications for the brand and the account will be headed by the Mumbai team

e4m Desk Oct 3, 2019 4:12 PM


PharmEasy joined hands with Purple Quarter to get their CTO on-board

e4m Desk Apr 12, 2019 10:46 AM


As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list

Misbaah Mansuri Nov 27, 2018 11:57 PM


PharmEasy's catchy ad by Mullen Lintas shows customers dancing to the song realising the ease of ordering with a healthy dose of saving on every order

Misbaah Mansuri Oct 5, 2018 8:56 AM


The 'Take it easy PharmEasy' campaign is a quirky rendition of the popular AR Rahman track 'Urvashi' from the movie Kadhalan

e4m Desk Oct 1, 2018 5:53 PM


The Mumbai office of Mullen Lintas will handle the business.

e4m Desk Sep 6, 2018 2:28 PM


The mandate involves all of paid media......................................................................................................

e4m Desk Jul 19, 2017 8:07 AM