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While the TV industry dealt with the economic slowdown, New Tariff Order and the row over Landing Page, the year ahead is expected to bring good times for the broadcasting sector, say industry leaders

Sonam Saini Dec 19, 2019 8:38 AM

economy?blur=25

While some industry heads said the announcements come at a right time, others say they will make a big difference to the advertising sector and start-up community

exchange4media Staff Aug 26, 2019 8:16 AM

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According to experts, rural electrification, digitisation and rise of the new aspirational middle class has led to the growth of television viewership

exchange4media Staff Aug 6, 2018 8:52 AM

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According to FICCI EY Media and Entertainment report 2018, genres like infotainment, English news and English entertainment are seeing a reduction in viewership.

Sonam Saini May 21, 2018 10:36 AM

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Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

Madhuwanti Saha Nov 9, 2017 8:58 AM

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Exploring aircrafts and airports and having long conversations with his teenage son helps Pawan Jailkhani, Chief Revenue Officer at 9XM, unwind over weekends

Naziya Alvi Rahman Aug 12, 2017 7:59 AM

Broadcasters positive about GST but expect slowdown during transition period?blur=25

As the country prepares itself for the roll-out of GST on July 1, broadcasters share their take on GST, its positive impact on the industry as well as their concerns around it

Madhuwanti Saha Apr 17, 2017 8:09 AM

By August 2017, experts expect the Indian broadcasting industry to get fully aggressive again?blur=25

With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth

Madhuwanti Saha Mar 20, 2017 8:01 AM

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017?blur=25

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

exchange4media Staff Feb 22, 2017 8:01 AM

9X Media's Audience - Brand Connect creates programming innovations for PepsiMoji campaign across channels?blur=25

This partnership with the Audience - Brand Connect (ABC) division of 9X Media will provide the brand customised solutions across 9XM, 9X Tashan and 9XO

exchange4media Staff Jun 29, 2016 10:13 AM

9X Media launches 'Audience - Brand Connect'?blur=25

ABC will help brands create Intellectual properties and narrate their brand stories beyond the 30-second ad format. The new division will develop bespoke advertising and promotion options for marketers across 9X Media’s music channels namely 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO

exchange4media Staff May 6, 2016 4:21 PM

ShopClues launches Sunday Flea Market  on 9XM?blur=25

The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’ airing every Sunday from 11 am to 1 pm

exchange4media Staff Apr 19, 2016 3:18 PM

9XM partners with Askme.com to launch #Asktrack?blur=25

The social media based request show, AskTrack will air bollywood songs requested by the viewers through Twitter, Facebook and Whatsapp platforms

exchange4media Staff Dec 21, 2015 5:49 PM

9X Media reshuffles team?blur=25

Pawan Jailkhani is elevated to Chief Revenue Officer and Punit Pandey to Executive Vice President

exchange4media Staff Jun 27, 2012 8:12 PM