Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal financial gains in the process

exchange4media Staff Jan 12, 2021 9:46 PM

While rejecting his bail application, the court also pointed out that the accused is an influential person and played a vital role in the 'ratings scam'

exchange4media Staff Jan 6, 2021 2:19 PM

As per police investigations, the accused conspired to raise the TRPs of their channels and paid Dasgupta in lakhs on several occasions

exchange4media Staff Dec 29, 2020 9:01 AM

Three methods – outlier, meta-rules and channel audience control – were used to fudge the TRP, said the police

exchange4media Staff Dec 26, 2020 9:41 AM

Dighe was instrumental in setting up the audience measurement body along with former BARC India CEO, Partho Dasgupta

exchange4media Staff Nov 22, 2019 3:08 PM

Sunil Lulla has over 35 years of media and marketing experience

exchange4media Staff Oct 22, 2019 12:49 PM