The ‘Once A Year – Buy 2 Get 3 Offer’ will be available from May 22 to May 26

exchange4media Staff May 20, 2019 5:30 PM

Cheil SWA bags digital mandate for JK Helene Curtis' Park Avenue Premium Perfume & Beer Shampoo?blur=25

The agency will handle digital marketing duties including social media management across multiple platforms, media buying and digital creatives

exchange4media Staff Jun 10, 2017 3:08 PM

Park Avenue relaunches Beer Shampoo with ‘Cheers to strong hair!’ campaign by Publicis?blur=25

The communication is targeted towards young men who are caught up in their daily grind, while they dream of adventure. At the same time, they are also conscious about the state of their skin and hair

exchange4media Staff Apr 23, 2016 8:30 AM

Inspite of seeing explosive growth in last 5 years, deo category is under duress: Ashok Namboodiri?blur=25

In a candid conversation with exchange4media, Ashok Namboodiri, Business Director, JK Helene Curtis, speaks about the challenges in this category, the reason behind the clichés in its advertising, the brand’s marketing plan, celebrity association, and adoption of this category in tier 2 and tier 3 markets

Sarmistha Neogy Dec 4, 2015 8:14 AM

Raymond forays into e-commerce; launches

Raymond launches five individual e-commerce enabled brand websites with a common shopping cart

exchange4media Staff Oct 8, 2014 12:52 PM

Park Avenue's 'Beer Man': Trying too hard??blur=25

Park Avenue has created a campaign with mindless humour for its Beer Shampoo. With an unusual product, it seems the advertisers too feel the pressure to be quirky, often

Ankur Singh Aug 4, 2014 7:57 AM

Quasar appointed as digital AOR by JK Helene Curtis?blur=25

Quasar Mumbai has bagged the digital mandate for JK Helene Curtis (JKHC), which offers products in the personal grooming and home care categories and has brands like Park Avenue, Premium and Parx in its portfolio. Quasar will handle all digital duties for the company, including creative, SEO, social media and websites.

exchange4media Staff Sep 23, 2011 9:50 AM

Raymond Group plans to launch new brand; scouts for creative partner?blur=25

The Raymond Group is planning to launch a new brand that will cater to the mid-premium segment, industry sources have revealed. The group has called for a multi-agency pitch for this new brand, which is currently underway.

Tasneem Limbdiwala Dec 22, 2010 7:29 AM