Park Avenue launches new deodorant, unveils TVC with Ishaan Khatter
The Park Avenue Amazon Woods TVC is conceptualised by Godrej Creative Lab
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Published: Jul 31, 2025 5:10 PM | 1 min read
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Park Avenue Fragrances, a perfume and deo brand from Godrej Consumer Products Ltd (GCPL), is deepening its footprint in the men’s deodorant category with launch of Amazon Woods.
The Park Avenue Amazon Woods TVC, conceptualised by Godrej Creative Lab, features actor Ishaan Khatter in a relatable corporate scenario. Just as he’s about to present to his boss, he’s surprised to see not one, but three additional senior leaders join the meeting. A colleague makes a snide remark that he now has to impress four times the audience. Unfazed, Ishaan confidently reaches for the Park Avenue Amazon Woods 4X Premium Perfume Spray, declaring that he’ll now earn four times the applause. The film showcases how the fragrance delivers a 4X boost of confidence, turning pressure into performance.
“Consumers in the fragrance category seek exceptional scents that truly last. Inspired by this key insight, we’re excited to introduce Amazon Woods – the newest addition to the Park Avenue range. It’s a beloved fragrance known for its long-lasting performance, all at a price that’s remarkably affordable “said, Neeraj Senguttuvan, Head of Marketing – Personal Care, Godrej Consumer Products Limited (GCPL).
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