onida
ONAM

From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM

Chinmoy, prior to Onida, has led Asian Paints' brand management team and Reliance Industries' marketing team (product management).

Samarpita Banerjee Aug 28, 2018 11:56 AM

Pitch CMO Summit, a flagship property of the exchange4media group, witnesses a gathering of the best minds in marketing

exchange4media Staff May 5, 2018 9:28 AM

Vijay Mansukhani on the beginnings of the homegrown TV brand, the iconic devil mascot and the recent profits of Onida thanks to GST

Neeta Nair May 4, 2018 9:00 AM

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Ruhail Amin Apr 19, 2018 8:53 AM

VIVO IPL

From Nestlé MUNCH to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza

exchange4media Staff Apr 13, 2018 8:56 AM

With Onida’s profits zooming after GST, its advertising spends have gone up from 2 to 3 per cent

exchange4media Staff Apr 5, 2018 8:53 AM

Makani Creatives bags advertising mandate for Onida’s Smart LED TVs

Makani Creatives won the account following a multi-agency pitch for the Mirc Electronics owned brand

exchange4media Staff Oct 1, 2015 6:37 PM

Everest wins creative duties of Onida Air-Conditioners

The win comes after a multi-agency pitch. The agency's Mumbai office will handle the business

exchange4media Staff Mar 3, 2015 8:12 AM

100 new business wins in 15 months for Lowe Lintas and Partners

Clients include Hero Motocorp, Myntra, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, BookMyShow, Max Bupa, Finolex, Apollo Hospitals, Wockhardt, Rajasthan Tourism, andMahanagar Gas

exchange4media Staff Apr 23, 2014 7:49 AM

K Sriram quits Mirc Electronics as VP, Corporate Strategy

K Sriram, VP- Corporate Strategy at Mirc Electronic, the makers of Onida and IGO range of products, has put in his papers. Though Sriram refused to divulge his next destination, he said that it would be out of the durables category.

Tasneem Limbdiwala Aug 2, 2011 8:46 AM

Reporter's Diary: Facebook! Find me a home!!!

House hunting and copy editing. A delightful headache. Jhinuk Sen shares her woes...

Jhinuk Sen May 28, 2011 10:17 AM

Ogilvy India welcomes back Onida’s creative biz

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta May 25, 2011 4:09 PM

Ogilvy bags Onida’s creative mandate; Meridian assigned Onida Mobiles

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta May 24, 2011 3:44 PM

Active @30: Onida ups marketing budget to Rs 150 cr for 2010

With the festive season round the corner, Onida has gone into active mode. As the brand turns 30, the company has pulled out all stops on the promotion front and increased the marketing budget to a whopping Rs 150 crore for 2010.

Tasneem Limbdiwala Sep 30, 2010 8:35 AM