Prior to this, Surendran was with Eureka Forbes as President

e4m Desk Apr 14, 2023 11:10 AM

When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it

Sandhya Raghavan Jan 12, 2023 8:45 AM

Friends and colleagues remember Venkatesan as a deeply passionate and ambitious man who was a mentor to many in the industry

e4m Desk Oct 7, 2020 8:13 AM

Guest Column: Rajeev Karwal, Founder Chairman of Milagrow Robots, writes about knowing Goutam Rakshit and the adman's iconic brand mascot - the Onida Devil

Rajeev Karwal Apr 2, 2020 1:19 PM

Guest Column: Lloyd Mathias, Business Strategist & former Asia-Pacific Marketing Head of HP Inc, writes a fitting tribute to adman Goutam Rakshit, who passed away on March 31st

Lloyd Mathias Apr 2, 2020 9:07 AM

Industry colleagues remember him as a fearless adman, a guide & an inspiration

e4m Desk Apr 1, 2020 6:31 PM

Embedded with built-in Alexa Voice Assistant and Dolby Audio and DTS TruSurround sound experience, the Onida Fire TV Edition will be available in 32 and 43 segments

e4m Desk Dec 18, 2019 1:10 PM

From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more

Neethu Mohan Sep 6, 2019 8:21 AM

Chinmoy, prior to Onida, has led Asian Paints' brand management team and Reliance Industries' marketing team (product management).

Samarpita Banerjee Aug 28, 2018 11:56 AM

Vijay Mansukhani on the beginnings of the homegrown TV brand, the iconic devil mascot and the recent profits of Onida thanks to GST

Neeta Nair May 4, 2018 9:00 AM

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Ruhail Amin Apr 19, 2018 8:53 AM

From Nestlé MUNCH to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza

e4m Desk Apr 13, 2018 8:56 AM

With Onida’s profits zooming after GST, its advertising spends have gone up from 2 to 3 per cent

e4m Desk Apr 5, 2018 8:53 AM

Makani Creatives won the account following a multi-agency pitch for the Mirc Electronics owned brand

e4m Desk Oct 1, 2015 6:37 PM

The win comes after a multi-agency pitch. The agency's Mumbai office will handle the business

e4m Desk Mar 3, 2015 8:12 AM

Clients include Hero Motocorp, Myntra, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, BookMyShow, Max Bupa, Finolex, Apollo Hospitals, Wockhardt, Rajasthan Tourism, andMahanagar Gas

e4m Desk Apr 23, 2014 7:49 AM

K Sriram, VP- Corporate Strategy at Mirc Electronic, the makers of Onida and IGO range of products, has put in his papers. Though Sriram refused to divulge his next destination, he said that it would be out of the durables category.

Tasneem Limbdiwala Aug 2, 2011 8:46 AM

House hunting and copy editing. A delightful headache. Jhinuk Sen shares her woes...

Jhinuk Sen May 28, 2011 10:17 AM

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta May 25, 2011 4:09 PM

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta May 24, 2011 3:44 PM