onida

Chinmoy, prior to Onida, has led Asian Paints' brand management team and Reliance Industries' marketing team (product management).

Samarpita Banerjee 28-August-2018

Pitch CMO Summit, a flagship property of the exchange4media group, witnesses a gathering of the best minds in marketing

exchange4media Staff 05-May-2018

Vijay Mansukhani on the beginnings of the homegrown TV brand, the iconic devil mascot and the recent profits of Onida thanks to GST

Neeta Nair 04-May-2018

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Ruhail Amin 19-April-2018

From Nestlé MUNCH to Relaxo Bahamas, brands continue to roll out ads to make the most of the cricketing extravaganza

exchange4media Staff 13-April-2018

With Onida’s profits zooming after GST, its advertising spends have gone up from 2 to 3 per cent

exchange4media Staff 05-April-2018

Makani Creatives won the account following a multi-agency pitch for the Mirc Electronics owned brand

exchange4media Staff 01-October-2015

The win comes after a multi-agency pitch. The agency's Mumbai office will handle the business

exchange4media Staff 03-March-2015

Clients include Hero Motocorp, Myntra, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, BookMyShow, Max Bupa, Finolex, Apollo Hospitals, Wockhardt, Rajasthan Tourism, andMahanagar Gas

exchange4media Staff 23-April-2014

K Sriram, VP- Corporate Strategy at Mirc Electronic, the makers of Onida and IGO range of products, has put in his papers. Though Sriram refused to divulge his next destination, he said that it would be out of the durables category.

Tasneem Limbdiwala 02-August-2011

House hunting and copy editing. A delightful headache. Jhinuk Sen shares her woes...

Jhinuk Sen 28-May-2011

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta 25-May-2011

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta 24-May-2011

With the festive season round the corner, Onida has gone into active mode. As the brand turns 30, the company has pulled out all stops on the promotion front and increased the marketing budget to a whopping Rs 150 crore for 2010.

Tasneem Limbdiwala 30-September-2010

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