The company, which holds a separate contract with IOC for marketing the games, has reportedly lobbied and donated millions to Tokyo Olympics campaign

exchange4media Staff Oct 20, 2020 12:09 PM

The agreement will further support Team India’s promotions at its distinct multiplex properties around the country

exchange4media Staff Aug 13, 2020 4:18 PM

Bach said that reorganising Olympics is a mammoth task, considering the games were cancelled only during the world wars

exchange4media Staff May 21, 2020 5:34 PM

Hosted by the well-renowned anchor, commentator and sports presenter, Raman Bhanot, the series will commence on 1st May 2020

exchange4media Staff May 5, 2020 4:23 PM

The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Mar 28, 2020 10:01 AM

Industry experts say there will be a rise in viewership for News, Entertainment, Movies and Kids content due to the Stay-At-Home advisory in place

Simran Sabherwal Mar 27, 2020 8:33 AM

The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks

exchange4media Staff Mar 24, 2020 8:48 AM

The programme will serve as a knowledge-sharing platform, giving the audiences an insight into the world of sports and its history

exchange4media Staff Feb 26, 2020 2:59 PM

The partnership comes ahead of a busy year for sports in India, with the upcoming Indian Premier League and the Tokyo Summer Olympics 2020

exchange4media Staff Feb 13, 2020 6:16 PM

The two collaborated to provide a great platform for local talent to showcase their creativity, passion for the local culture and desire to express themselves with digital art

exchange4media Staff Jan 20, 2020 3:43 PM

The new 8-year programming agreement will see ESPN continue as Global Broadcast Partner of Special Olympics events through 2027, including the World Games, World Winter Games and USA Games

exchange4media Staff Sep 20, 2019 3:28 PM

Sony Pictures Networks India will be covering events across India and the sub-continent on broadcast and digital platforms

exchange4media Staff Mar 14, 2019 5:38 PM

IOA also announced Raymond as its official styling partner and Shiv Naresh Sports as its official sports apparel partner for the Commonwealth Games to be held in Gold Coast from 4-15 April 2018.

exchange4media Staff Feb 26, 2018 5:19 PM

According to recent reports, 18 employees from Snap’s recruiting division have been let go.

exchange4media Staff Oct 25, 2017 7:40 AM

It is time for brands to move on and think beyond cricket, cricketers and, more importantly, male cricketers, writes Rajendra Khare, Founder, Chairman & Managing Director, SureWaves MediaTech

Rajendra Khare Oct 4, 2016 8:05 AM

Rio Olympics, in comparison to the events in the past, gathered many additional eyeballs and some real attention in India. We can be rest assured that the interest in Tokyo 2020 would be much bigger, predicts S Yesudas, Managing Director, triggerbridge

S Yesudas Aug 29, 2016 8:03 AM

The video underlines how athletes have succeeded against all odds to represent the country at Sports grandest arena

exchange4media Staff Aug 24, 2016 8:02 AM

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

Saif Ahmad Khan Aug 22, 2016 8:22 AM

Indian gymnast Dipa Karmakar’s performance at Rio Olympics on August 14 fetched in 4.1 million viewers with West Bengal bringing in maximum audience of 800,00 according to Zapr

exchange4media Staff Aug 19, 2016 8:30 AM