Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers

Mansi Sharma Sep 16, 2021 8:57 AM

On his association with the company, Chopra said that there is a need to educate Indians about life insurance & to help them plan their financial goals at the right time

exchange4media Staff Sep 8, 2021 12:36 PM

As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event

exchange4media Staff Sep 4, 2021 8:13 AM

MPL Global Head of Communications Senjam Raj Sekhar walks us through the viral #FanBannJaaoge campaign crafted to drum up support for India's athletes

Mansi Sharma Aug 27, 2021 8:39 AM

As a part of the association, Olympic medallists Borgohain & Singh will be included in Shyam Steel’s print and digital campaigns pan India

exchange4media Staff Aug 25, 2021 3:33 PM

The campaign features Mariyappan Thangavelu (High jump), Sakina Khatun (Powerlifting), Suyash Yadav (Swimming), Navdeep (Javelin throw), Sumit Antil (Javelin throw), and Avani Lekhara (Shooting)

exchange4media Staff Aug 23, 2021 3:08 PM

Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around

exchange4media Staff Aug 23, 2021 8:57 AM

Sindhu’s firm had issued legal notices to companies for using her name and image without her permission

exchange4media Staff Aug 17, 2021 10:55 AM

Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket

Nafisa Shaheen Aug 16, 2021 2:14 PM

The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV

exchange4media Staff Aug 16, 2021 8:28 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 14, 2021 8:21 AM

Hockey news recorded 9.3M pageviews across the network during the Tokyo Olympics

exchange4media Staff Aug 12, 2021 11:59 AM

The campaign is conceptualised by Havas Media & executed by mCanvas

exchange4media Staff Aug 11, 2021 1:41 PM

The ICC has convened a Working Group to lead the bid on behalf of the sport which will be focused on cricket becoming part of the Olympic family for LA 2028, Brisbane 2032 and beyond

exchange4media Staff Aug 10, 2021 6:42 PM

The updates are displayed across digital screens for travellers passing through the Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai

exchange4media Staff Aug 9, 2021 2:20 PM

The media publication has seen over 75 million page views and close to 85 million video views

exchange4media Staff Aug 9, 2021 12:09 PM

Media reports say that while brands have long-term deals till the 2024 Paris Olympics, the government also has plans to rope in the winning athletes for public service campaigns

exchange4media Staff Aug 9, 2021 8:59 AM

The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts

Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM

We hope that this small gesture will help them in their journey going forward to win more laurels for the country said Byju Raveendran, Founder and CEO.

exchange4media Staff Aug 8, 2021 11:07 AM

Guest Column: Madhukar Kumar, Founder & Chief Strategist, Grey Cell Public Relations, dissects the recent controversy involving Domino's where the brand offered free pizzas to Olympian Mirabai Chanu

Madhukar Kumar Aug 6, 2021 1:39 PM