oaksmith

Surrogate Ads: Can brands use minors as proxies?

Surrogate Ads: Can brands use minors as proxies??blur=25

As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields

Aryendra Khan May 8, 2026 9:16 AM

One rule for surrogate advertising: IPL must apply it uniformly across TV and team jerseys

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital

Ganapathy Viswanathan Apr 23, 2026 8:51 AM

Beam Suntory’s Oaksmith Gold wins big at international awards

Beam Suntory?blur=25

The brand won across categories in two international alco-beverage awards of international repute

exchange4media Staff Sep 9, 2021 8:00 AM