npci
Lalita Nayak has over two decades of experience across fintech, media, gaming, and digital platforms
e4m Staff May 11, 2026 1:23 PM
Marks a strategic step in its next phase of growth focused on scale, inclusion, and long-term user confidence
e4m Staff Mar 18, 2026 2:08 PM
She will lead product enhancement initiatives in alignment with strategic goals and market needs
Previously, NPCI had permitted WhatsApp Pay to expand its UPI user base in a phased manner
e4m Staff Dec 31, 2024 4:53 PM
The campaign humorously illustrates the Common Man outwitting a conman trying to trick him with a scam
e4m Staff Nov 21, 2024 3:02 PM
The 360-degree media campaign by Ogilvy comprises a mix of television, print, radio, OTT, cinema, digital and social media
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
Conceptualised by DDB Mudra, the campaign has 5 clutter-breaking ad films
exchange4media Staff Apr 18, 2022 3:43 PM
Prior to joining NPCI, she has held leadership positions at PayU and Airtel Payments Bank
exchange4media Staff Aug 12, 2021 6:38 PM
Kunal Kalawatia, Chief of Marketing, NPCI, talks about leveraging the growing need for contactless payments globally
Ritika Raj Mar 8, 2021 8:31 AM