news-consumption
Comscore maps digital news consumption on polling & exit poll days in West Bengal, Assam?blur=25

Both Hindi and English platforms are being measured; pilot could be extended to other markets like Tamil Nadu, Kerala and Puducherry

e4m Staff Apr 20, 2026 9:46 AM

rishi?blur=25

Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media

Nafisa Shaheen Oct 13, 2020 9:14 AM

omnicom?blur=25

The findings show a significant increase in general news consumption with 65% of the respondents claiming to spend more time consuming news around the pandemic

exchange4media Staff Jul 22, 2020 1:39 PM

adjust?blur=25

The app marketing platform has predicted an exponential growth for news apps in 2020 in midst of the pandemic

exchange4media Staff Jul 1, 2020 2:08 PM