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His appointment as Managing Director and Chief Executive Officer will be effective from 1 July 2026
e4m Staff Jun 26, 2026 12:17 PM
Prior to joining SBI Mutual Fund, she served as Associate Vice President – Digital Marketing at IIFL Capital Services
e4m Staff Jun 10, 2026 2:15 PM
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
Alexander George Muthoot, Joint Managing Director, Muthoot Finance, spoke about changing consumer behaviour, the role of trust and storytelling in financial services marketing, & more
Sunidhi Vijay Jun 1, 2026 8:53 AM
VN Chalasani will share key insights on the topic ‘The CEO Talk: Winning in Bharat: What It Really Takes to Build for India Beyond the Metros’
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
Punit Dharamsi spent over nine years at Association of Mutual Funds in India
e4m Staff Apr 10, 2026 1:50 PM
Prashant Kumar completed his tenure and stepped down as MD & CEO and Director of Yes Bank on 5 April 2026
e4m Staff Apr 6, 2026 10:50 AM
Abhinav Iyer, Senior General Manager- Marketing & Strategy, The Muthoot Group, shares with e4m the idea behind the ‘Sunheri Soch’ campaign, what Amitabh Bachchan lends to the initiative, and more
Chehneet Kaur Mar 16, 2026 9:11 AM
Through this film, The Muthoot Group acknowledges the invaluable role women play in nurturing families and workplaces equally
NATIVE CONTENT Mar 8, 2026 8:00 AM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, on how India saves diligently, yet life insurance remains an afterthought
Ganapathy Viswanathan Dec 26, 2025 8:02 AM
The newly launched advertising film captures this thought by linking gold to dreams, progress, and financial confidence.
e4m Staff Dec 15, 2025 5:21 PM
With most social videos watched on mute, Indian agencies are crafting a new visual language where supers and motion replace voiceovers, striving to evoke emotion without viewers ever hitting unmute
Aryendra Khan Nov 21, 2025 7:36 AM
The collaboration seeks to reach underserved customer segments, including individual entrepreneurs and Small and Medium Enterprises (SMEs)
e4m Staff Nov 10, 2025 5:35 PM
The initiative is supported by HSBC Mutual Fund, Axis Mutual Fund, and the BFSI Sector Skill Council of India
e4m Staff Oct 30, 2025 1:39 PM
NFO opens on 24th October and closes on 31st October for the open-ended ETF replicating/tracking domestic price of Gold
e4m Staff Oct 24, 2025 9:29 AM
Abhinav Iyer, Muthoot Finance’s Senior GM - Marketing & Strategy, shares how Sunehri Soch grew from a testimonial consumer campaign into a movement inspiring empowerment, while driving company growth
Simran Sabherwal and Anushka Roy Choudhary Oct 23, 2025 9:07 AM
The film tells the story of three soldiers returning home for Diwali, capturing themes of remembrance, brotherhood and togetherness
e4m Staff Oct 17, 2025 5:05 PM
The award recognises Balachandran's two-year tenure leading the brand's transformation, with a focus on digital marketing and strengthening its position as a gold loan specialist
e4m Staff Sep 24, 2025 5:44 PM
As Senior General Manager, Marketing & Strategy at The Muthoot Group, Abhinav Iyer’s journey is marked by persistence, adaptability and clarity of purpose
e4m Staff Sep 23, 2025 10:32 AM
Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance with pan-India campaigns, and more
Sunidhi Vijay Sep 12, 2025 9:15 AM
CEO Uday Jadhav, with his current role, will focus on media consolidation, generating revenues from non-media streams
e4m Staff Sep 11, 2025 4:16 PM
The series returns with a star-studded, AI-powered film, telling the inspiring story of a tiffin service owner's journey to a cloud kitchen empire, proving how gold loans can fuel dreams.
e4m Staff Sep 9, 2025 12:32 PM
Prior to joining Equirus, Apurva Muthalia was a Partner at Alpha Alternatives
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and more
Simran Sabherwal Jul 23, 2025 9:10 AM
The film is available on digital channels and was further promoted through print advertisements in the Times of India and Economic Times
e4m Staff Jul 17, 2025 5:09 PM
With a distinguished career spanning over three decades, Sunil Mutreja has held prominent roles in media and communication
e4m Staff Jul 12, 2025 11:43 AM
AMFI CEO Venkat Chalasani shared at the e4m Connected TV Conference that regionalisation of financial communication is the next critical step in deepening India’s investment base
e4m Staff Jun 12, 2025 9:59 AM
HSBC Mutual Fund launches #RetireToMore campaign inspiring Indians to plan early for a fulfilling retirement
The Request for Proposal invites both integrated and/or digital creative agencies to participate in the process
The move aims to help NIMF create a seamless omnichannel and personalized content experience for investors across digital platforms
e4m Staff Apr 23, 2025 5:47 PM
The campaign, titled ‘Hum Sab Investors Hain’, blends storytelling with insight while capturing the emotional journey of investing in life and money
e4m Staff Apr 10, 2025 12:47 PM
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking long term—and SIPs
Industry observers suggest that this pitch will see intense competition, given the account size and the visibility associated with the brand
e4m Staff Apr 5, 2025 10:45 AM
With actress Madhuri Dixit as the narrator, the initiative shares inspiring real-life stories of actual Muthoot Finance Gold Loan customers who turned their dreams into reality
e4m Staff Mar 25, 2025 12:46 PM
Designed to decode the secrets of success in financial advisory, the one-day event on March 5 promises insightful sessions covering market dynamics, investment trends, and business growth strategies
e4m Staff Feb 28, 2025 1:30 PM
The ad underscores that while market volatility can create uncertainty, the right investment strategy can provide the clarity needed to move forward
e4m Staff Feb 20, 2025 4:19 PM
The two-film campaign will continue throughout the fourth quarter of FY25 across platforms
Under the campaign, the company has created a specialised, highly-secure, free-of-cost locker facility for devotees
e4m Staff Jan 23, 2025 7:21 PM
The brand refresh aligns with the company's vision for readiness and commitment towards investors' evolving need
e4m Staff Jan 15, 2025 12:52 PM
Tina George Muthoot, Thomas Muthoot John, and Suzannah Muthoot—have joined as Executive Directors in Muthoot Capital Services, Muthoot MicroFin, and Muthoot Housing Finance, respectively
e4m Staff Dec 24, 2024 5:21 PM