The brand challenges the idea of gold jewellery being suited only for traditional celebrations

exchange4media Staff Apr 24, 2021 7:08 AM

The brand has flagged off its festive season campaign with the launch of the TVC

exchange4media Staff Oct 24, 2020 8:00 PM

The agency will handle the jewellery brand’s media planning, media activation and content innovation in India

exchange4media Staff Oct 12, 2020 10:30 AM

The campaign celebrates daughters in all their glory and how they have been a ray of hope in these uncertain times

exchange4media Staff Sep 27, 2020 6:00 PM

The brand will use the funding to reach deeper into the markets, improve its technological capabilities, and undertake product upgrades

exchange4media Staff Sep 23, 2020 3:10 PM

The brand has lined up an array of quirky contests and videos, among other things, ahead of the Day

exchange4media Staff Sep 7, 2020 3:22 PM

The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day

exchange4media Staff Jan 25, 2020 4:05 PM

As part of the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand

exchange4media Staff Dec 23, 2019 12:21 PM

The ad film revolves around the insight that millennial women are bold, independent and experimental

exchange4media Staff Oct 7, 2019 2:34 PM

Braganza has over 23 years of experience in areas such as marketing, merchandising, sales, operations, retail, manufacturing and business development

exchange4media Staff Jul 9, 2019 3:40 PM

At Melorra, Iyer will head Marketing and Customer Relationship Management

exchange4media Staff Jun 4, 2018 1:35 PM

Conceptualized by Dentsu India, the film takes inspiration from the business model Melorra.com follows – a new jewellery trend every week, from the Runway to Indian women’s wardrobe

exchange4media Staff Oct 24, 2016 12:43 PM