medulla
Praful Akali Medula?blur=25

At the 1st edition of e4m Health Communication Conference, Praful Akali, Founder & MD, Medula Communications, talks about the importance of real storytelling in the healthcare sector

exchange4media Staff Mar 6, 2020 8:20 AM

Audience?blur=25

Parixit Bhattacharyya of TBWA Mumbai and Abhinay Patil of Medulla Communications, along with Kanchana TK of the Organization of Pharmaceutical Producers of India, spoke at the festival

Srabana Lahiri Jun 18, 2019 8:48 AM

PrafulAkali?blur=25

Akali, Founder & Managing Director, Medulla Communications, tells us what will he be looking for in the entries, the trends that he has noticed in the Health and Pharma category and more

Neeta Nair Jun 4, 2019 8:35 AM

blinktospeak?blur=25

India winning big at Cannes Lions three years in a row definitely speaks volumes about the creative juices flowing in the healthcare advertising segment

Misbaah Mansuri Oct 16, 2018 8:47 AM

?blur=25

Pooran Issar Singh, perhaps, is the first ever speaker at the Cannes Lions International Festival of Creativity who is an 86-year-old terminally ill patient

Naziya Alvi Rahman Jun 20, 2018 8:58 AM

?blur=25

Amit Akali of Medulla Communications says that 86-year-old Pooran, whom they are taking to Cannes, was on ventilator days before she performed in Last Laugh

Neeta Nair Jun 13, 2018 8:49 AM

?blur=25

With just six days to go for Cannes 2018, here is a recap of everything that happened at Cannes Palais last year

exchange4media Staff Jun 12, 2018 8:48 AM

?blur=25

It was for Integrated Marketing Campaign (Pharmaceutical) for Last Laugh

exchange4media Staff Nov 15, 2017 12:35 PM

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold?blur=25

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

exchange4media Staff Apr 24, 2017 8:51 AM

Terminally ill patients teach us how to #LaughAtDeath?blur=25

: A new IAPC public awareness campaign on palliative or end of life care is aimed at helping Indians #LaughAtDeath. The campaign has been conceptualised by Medulla Communications

Venkata Susmita Biswas Mar 31, 2017 8:37 AM

Medulla ropes in mainline advertising talent to up creative and planning benchmarks in healthcare advertising?blur=25

Joining Medulla are three key people. Subash Franklin from DDB Mudra joins as Sr. Director Consumer Healthcare while Ritu Sinha and Abhinay Patil join as Creative Directors

exchange4media Staff Mar 2, 2017 9:10 AM

Guest Column: We need to represent ourselves as India at Cannes; let there be Virats & Dhonis: Santosh Padhi,Taproot Dentsu?blur=25

Santosh Padhi, Chief Creative Officer and Co-founder at Taproot Dentsu shares his observations from Cannes this year, he urges fellow creatives to get into that elusive 10% of metals winning Golds and Grand Prixs and stretch themselves to go beyond the brief to achieve excellence

Santosh Padhi Jul 1, 2016 8:14 AM

Dream come true for us; owed it to ourselves to work towards becoming the No1 Healthcare agency: Praful Akali, Medulla?blur=25

Medulla Communications won the coveted Healthcare Agency of the Year title- a first for the country and also 7 metals in the Cannes Lions Pharma category

Sarmistha Neogy Jun 28, 2016 8:32 AM

Medulla, Mindshare, Ogilvy, BBDO, shine at Cannes 2016?blur=25

Medulla Communications from India created history at Cannes Lions; bags ‘Healthcare Agency of the Year’ for the first time in history for any Indian agency

exchange4media Staff Jun 27, 2016 8:22 AM

Guest Column: Mere pass apna personal "Lion" hai:  Vinayak Shinde, Medulla Communications?blur=25

Vinayak Shinde, Creative Director, Medulla Communications, was chosen for the global Reckitt Beckinser, Cannes Lions Health Innovation Hack, by Lions Health and RB. Shinde who was a part of the winning team writes about his experience

Vinayak Shinde Jun 24, 2016 7:41 AM

Medulla Communications creates history - bags Healthcare Agency of the Year; sweeps 7 metals in Pharma Lions?blur=25

"This is a dream come true for all for us, after we came third last year with no planning or working towards it, we really owed it to ourselves to work towards becoming the number 1 agency. So it was actually a focused effort; and studying last year's winner, it seemed impossible, but it isn't," said Praful Akali, Founder & Managing Director, Medulla Communications

exchange4media Staff Jun 20, 2016 8:01 AM

Cannes 2016- Integrating medical with creative the Great Indian Family way?blur=25

Speaking at the Cannes Lions Festival 2016, Medulla Communications' Amit Akali and Praful Akali believe that whilst the creative team is the soul of advertising in healthcare communication domain, working with a medical expert is a must have. The greater the integration of the medical team with the creative team, the better is the communication

Priyanka Mehra Jun 20, 2016 7:20 AM

Cannes 2016: India sees 6 entries shortlisted in Health & Wellness Lions?blur=25

Rediffusion Y&R Mumbai sees 5 of its entries shortlisted in the Health & Wellness Lions category. The only other Indian agency that makes it to the shortlist is Medulla Communications with one entry

exchange4media Staff Jun 19, 2016 1:07 PM

Cannes 2016: Medulla Communications is India's lone entrant to Pharma Lions shortlists?blur=25

Out of 103 entries, India has got shortlisted in nine categories and all the entries have been bagged by Medulla Communications, Mumbai

exchange4media Staff Jun 19, 2016 1:05 PM

Medulla's Vinayak Shinde, Swapna Kulkarni chosen for global RB, Cannes Lions Health Innovation Hack?blur=25

Vinayak and Swapna will be teaming up with the other participants to work on developing innovative solutions to combat the devastating effects of air pollution exposure among children

exchange4media Staff Jun 15, 2016 12:10 PM