media-measurement
Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Shantanu David Jul 3, 2026 8:57 AM
Amit Ray, Founder Partner at Media First Consulting, remembers Ashok Das as someone who chose uncertain future over secure MNC comfort
Experts say brands still treat AI as a digital or martech experiment, but that is beginning to change
Pooja Yadav Mar 5, 2026 9:28 AM
DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes
exchange4media Staff Sep 13, 2023 2:57 PM
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
exchange4media Staff Aug 4, 2023 8:15 AM
Reduction of data lag, web-based dashboard and cross screen access are some of the features of the new system
exchange4media Staff Jun 15, 2023 6:36 PM
While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year
Sonam Saini & Tasmayee Laha Roy Jan 28, 2021 8:28 AM