Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system 

Rajiv Dubey Aug 25, 2025 8:45 AM

In a candid conversation with e4m, TRAI Chairman AK Lahoti reiterated the need to introduce competition in audience measurement, which he believes is critical to restoring fairness and accuracy

Aditi Gupta Jun 12, 2025 9:45 AM

Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook

Kanchan Srivastava Feb 28, 2025 8:43 AM

As digital advertising has already surpassed print media and is on course to reach the same level as TV, the chorus for accountability and transparency is growing louder

Javed Farooqui Feb 10, 2021 8:30 AM

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario

Noel Dsouza Nov 30, 2020 8:49 AM

Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run

Debraj Tripathy Oct 14, 2020 9:17 AM

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

Noel Dsouza Jul 24, 2020 8:54 AM

In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza Jul 6, 2020 8:34 AM

A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM