marketing-transformation

The death of discovery: Why AI is compressing consumer decisions

Why AI is compressing consumer decisions?blur=25

Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search

Ketan K Bharati 2 hours ago

Efficacy Worldwide appoints Chandradeep Kumar as National Head – Media & Growth

Chandradeep Kumar Joins Efficacy Worldwide as National Head of Media & Growth?blur=25

Kumar will spearhead Efficacy Worldwide's national media operations and growth agenda

e4m Staff Jun 29, 2026 1:39 PM

Priyanka Arora appointed Chief Marketing Officer at The Plan Beyond

Priyanka Arora Takes Charge as CMO at The Plan Beyond?blur=25

Prior to joining The Plan Beyond, Priyanka Arora served as Vice President at Axis Max Life Insurance

e4m Staff Jun 21, 2026 8:55 PM

Self-Serve Advertising: The next evolution in media buying?

Self-Serve Advertising: Empowering Brands to Take Control?blur=25

Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players

Anuja Jain Jun 15, 2026 8:52 AM

Nestlé raises marketing investments as it pivots to social-first brand building

Nestlé Boosts Marketing Investments for Social-First Strategy?blur=25

According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales

e4m Staff Jun 8, 2026 12:20 PM

Colgate-Palmolive names Ram Raghavan as Chief Marketing Officer

Ram Raghavan Promoted to Chief Marketing Officer at Colgate-Palmolive?blur=25

He most recently served as President - Enterprise Oral Care at Colgate-Palmolive

e4m Desk May 30, 2026 7:31 AM

Eric Kramer moves on as WPP Country Manager of Netherlands

Eric Kramer Steps Down as WPP Country Manager for Netherlands?blur=25

Eric held this role for close to 9 years

e4m Desk May 22, 2026 2:44 PM

WPP Media Denmark elevates Simone Quistgaard

Simone Quistgaard promoted at WPP Media Denmark?blur=25

Simone Quistgaard has been promoted to Executive Strategy Director, Growth Marketing & Brand

e4m Desk May 7, 2026 2:01 PM

Shalini Pillai named CMO at Pine Labs

Shalini Pillai appointed as Chief Marketing Officer at Pine Labs?blur=25

Prior to joining Pine Labs, Shalini Pillai was the Marketing Director – India and South Asia at Microsoft

e4m Staff Feb 23, 2026 12:07 PM