Industry leaders at the exchange4media and MediaKart roundtable discussed how context, creativity, AI and measurement are reshaping the battle for consumer attention.

e4m Staff 20 hours ago

This festive season, beauty brands are spending on creators, social, marketplaces, quick commerce and physical retail but marketers are finding it harder to isolate what actually drove sales

Sandhi Sarun Sep 24, 2026 9:05 AM

Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete

Premjeet Sodhi Sep 1, 2026 11:12 AM

Guest Column: Premjeet Sodhi, Global Analytics Lead at WPP Media, writes marketers can now know which half of their advertising is wasted. Most prefer not to find out

Premjeet Sodhi Jul 31, 2026 4:14 PM

Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more

Simran Sabherwal Jun 30, 2026 9:21 AM

The ‘Math of Marketing’ IP focuses on resolving the critical tension between immediate ROI and sustainable brand equity

e4m Staff Jan 13, 2026 3:40 PM