marketing-effectiveness
Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth
Sunidhi Vijay Aug 25, 2026 8:46 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade
Ganapathy Viswanathan Aug 11, 2026 8:26 AM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
According to the report, marketers need to align creative strategy with audience targeting
e4m Staff Aug 6, 2026 11:42 AM
Stuart Bowden, President of Strategy and Capabilities for Global Clients, WPP, speaks to e4m on working differently with communities for engagement, distinction between paid and organic, and much more
Simran Sabherwal Jun 30, 2026 9:21 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
e4m Blog: In this article, let's explore the key principles of guerrilla marketing, the innovative guerrilla marketing trends & strategies, challenges and risks of guerrilla marketing and more
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
The 'Thand Padi' campaign aims at reiterating the immunity-boosting power of ghee
exchange4media Staff Dec 14, 2021 3:38 PM
Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year
Misbaah Mansuri Apr 7, 2021 8:24 AM
Salesforce-e4m webinar: The panel concluded that to manage building a unified view of customers, there are five key areas to look at - quality, timeliness, data integration, consent and identity
exchange4media Staff Jan 20, 2021 8:42 AM
e4m Conclave: On the panel were Shivam Ranjan, Deepali Naair, Saurabh Varma, Samyukta Ganesh Iyer and Vani Gupta Dandia
exchange4media Staff Jan 19, 2021 8:50 AM
Ashish Jalan, Director & CEO, Concept Public Relations, says, the concept has always been at the forefront of ideation and we are happy that Epigamia has seen this in our thinking
exchange4media Staff Dec 16, 2020 12:41 PM