With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle

Sunidhi Vijay Nov 24, 2025 9:20 AM

With FMCG, beauty and skincare brands emerging as big adopters of AR, marketing experts share how tech is accelerating customer engagement 

Sunidhi Vijay Apr 30, 2025 8:34 AM

The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out for engagement

Shalinee Mishra & Sunidhi Vijay Jan 16, 2025 9:04 AM

Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets

Ashiish V Patil Sep 9, 2024 8:50 AM

Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics, spoke to e4m on the brand’s digital marketing strategy, banking on fintech and more

Kanchan Srivastava Mar 30, 2023 8:48 AM

30% of the budget will be allocated to the acquisition of learners, 20% PR initiatives, 30% for online & offline advertisements, and remaining for influencer marketing & other endorsements

exchange4media Staff Feb 15, 2022 2:27 PM

Laqshya Group’s proprietary software platform called SHARP has gathered compelling data about the spending habits of people

exchange4media Staff Sep 22, 2020 12:41 PM