manish-porwal
Applelogo?blur=25

The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too

Ruhail Amin Jan 8, 2019 8:31 AM

Alchemist wins Au Housing Finance's branding, strategy and creative mandate?blur=25

Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication

exchange4media Staff Jan 19, 2017 1:27 PM

Guest Column: Top 10 expected trends in celeb endorsements in 2017: Manish Porwal & Malaica Abreu, Alchemist?blur=25

At the onset of 2017, Manish Porwal, MD, and Malaica Abreu, Head of Celeb & Entertainment Agenda, Alchemist Marketing Solutions put together the top 10 trends you will get to see in celebrity usage

Manish Porwal & Malaica Abreu Jan 5, 2017 8:10 AM

Had demonetisation not happened, we would have grown triple digits: Manish Porwal, Alchemist?blur=25

Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers

Sarmistha Neogy Dec 26, 2016 8:11 AM

MCHI-CREDAI engages Alchemist as creative and strategic partners?blur=25

In line with MCHI-CREDAI’s plans to expand the reach and relevance of the event, Alchemist has designed this year's expo as the Great Mumbai Property Festival.

exchange4media Staff Sep 27, 2016 9:12 AM

Mody University hires Alchemist to handle overall strategy and marketing duties?blur=25

Alchemist won the account to handle the strategy,creative, media planning,and digital marketing responsibilities of the brand. The overall media spends of the university are upwards of Rs.10 crore per annum

exchange4media Staff Sep 7, 2016 11:21 AM

Why controversy’s favourite child Salman Khan is still a magnet for brand association??blur=25

Khan's biggest release this year for Eid - Sultan has garnered attention from brands like Timex, Relispray, Force, Videocon, Astral Pipes, Micromax, Escort Tractors, CP Plus &Paras Ghee

Sarmistha Neogy Jul 5, 2016 7:58 AM

Alchemist launches Clay to shape real estate brands?blur=25

Alchemist has roped in real estate marketing veteran, Farhan Khan as Business Head and COO to Clay along with communication specialists and associate managing consultants Anushree Murkute and Amy Mathew with their respective teams

exchange4media Staff Nov 3, 2015 5:25 PM

Decoding the brand endorsement matrix: What works and what doesn’t?blur=25

There are ads where celebrity endorsers perfectly match the traits of the brand, while there are others where the image of the endorser falls low in terms of relatability. exchange4media finds out what makes a celebrity endorsement work

Sarmistha Neogy Oct 23, 2015 8:07 AM

Brand Salman: Intermission or The End??blur=25

Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?

Sarmistha Neogy May 8, 2015 8:39 AM

Talent crisis is hampering the growth of media industry: Experts?blur=25

Not enough is being done to groom the mid-level to take up leadership positions, leaders in the media industry said at the IMPACT Careers 360 Conference

Abid Hasan Jul 1, 2013 8:42 AM

Alchemist & Hansa launch celebrity endorsement metric?blur=25

The attempt is to combine the experience of the two companies and establish 'CelebScore' as the industry currency for celebrity endorsement

exchange4media Staff Nov 1, 2012 7:57 PM

Alchemist launches Delhi ops; Nandini Bhupat is lead?blur=25

Alchemist, the talent solutions company led by Manish Porwal, has launched its Delhi (NCR) office with communications expert Nandini Bhupat as its lead.

exchange4media Staff Mar 10, 2011 8:19 AM