Dr Annurag Batra decodes how the recent assembly election in Bengal was a vote beyond politics

Annurag Batra May 9, 2026 1:16 PM

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people

Gargi Sarkar May 7, 2026 8:28 AM

Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, examines how Brand Modi-BJP continues to command a level of scale and public recall rarely matched in Indian politics

Shantomoy Ray May 7, 2026 8:21 AM

The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts

Ruhail Amin May 6, 2026 2:17 PM

As Kolkata reflects, big banners bank on authenticity this Durga Puja, reducing spends by up to 35%

Tasmayee Laha Roy Oct 11, 2024 9:05 AM

The Times Group was disinterested in operations of the Bengali daily due to changes in business dynamics, said an industry insider about the sale

e4m Staff May 29, 2024 9:04 AM

Mamata Banerjee, Ashok Gehlot, and Arvind Kejriwal took to Twitter to condemn the move

exchange4media Staff Jul 23, 2021 8:24 AM

BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections

Tasmayee Laha Roy May 11, 2021 8:29 AM

Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts

Tasmayee Laha Roy May 4, 2021 9:17 AM

As per Facebook Ad Library Report, Banglar Gorbo Mamata page, run by I-PAC, spent upwards of Rs 3.2 crore on ads about social issues, elections and politics on their FB page in the last 3 months

Tasmayee Laha Roy Apr 27, 2021 8:56 AM

Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021

Tasmayee Laha Roy Apr 21, 2021 8:21 AM

The ‘Save yourself from BJP’ campaign has witnessed maximum participation with 14,35,963 people marking themselves 'safe'

Tasmayee Laha Roy Feb 19, 2021 8:26 AM

Political parties are heavily relying on social media campaigns and using video conference tools to reach out to larger audiences

Tasmayee Laha Roy Feb 11, 2021 9:02 AM