Binod Moment Marketing?blur=25

Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services

Noel Dsouza Aug 11, 2020 8:56 AM

Swiggy Creative?blur=25

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM

Mochi Autumn Winter campaign?blur=25

The campaign has been rolled out across social media, OOH, theatres, print and in-stores

exchange4media Staff Dec 1, 2019 10:00 AM

Oppo Brand Ambassadors?blur=25

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM


The agency’s digital wing will be handling the entire digital mandate

exchange4media Staff Dec 4, 2018 2:08 PM


Pepe Jeans has, for the first time, appointed an Indian agency for its creative duties

exchange4media Staff Nov 19, 2018 2:00 PM


This is the second year that Makani Creatives has bagged the Lavie mandate

exchange4media Staff Oct 22, 2018 3:56 PM


Further to their successful execution for Panasonic’s smartphone campaign last year, Makani Creatives will now manage all ATL and BTL communication for the brand

exchange4media Staff Aug 29, 2018 2:34 PM


EPIC to include an eclectic mix of non-fiction content within its programming

exchange4media Staff Jul 18, 2017 5:45 PM

Siyaram’s unveils ‘The New Face of Linen’?blur=25

The new multi-channel marketing campaign featuring four commercials has been created by Makani Creatives and directed by Karthik Ramnathkar

exchange4media Staff Apr 15, 2017 8:55 AM

Makani Creatives bags advertising mandate for Onida’s Smart LED TVs?blur=25

Makani Creatives won the account following a multi-agency pitch for the Mirc Electronics owned brand

exchange4media Staff Oct 1, 2015 6:37 PM

JWT India wins Ad Age's global cover contest?blur=25

Apart from the winning JWT Delhi entry, there are four other finalists from India

exchange4media Staff Jun 11, 2012 7:46 PM