e4m D2C Revolution Summit?blur=25

Shetty, Network Sales Head, Viacom18, and Nawal Ahuja, Co-Founder, exchange4media, engaged in an insightful conversation on the role media plays in building D2C brands at the e4m D2C Revolution Summit

exchange4media Staff Aug 5, 2022 8:46 AM

mahesh shetty?blur=25

Shetty, Head – Network Sales, Viacom18, talks about the advertising demand, categories that are driving this demand, and Viacom18's strategy to make the most out of this favourable situation

Javed Farooqui Oct 6, 2021 8:38 AM


Broadcasters believe that an encouraging festive season may be in the offing after August 2021 recorded the highest ad volumes on TV since the second lockdown in April 2021

Sonam Saini Sep 28, 2021 9:08 AM

pitch cmo summit?blur=25

Harsha V Agarwal, Director, Emami Limited, & Mahesh Shetty, Head-Network Sales, Viacom18, discussed ‘Activating the Power of Purpose’

exchange4media Staff Mar 25, 2021 9:06 AM


Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties, such as IPL, which were launched during this period after being postponed

Sonam Saini Dec 7, 2020 8:49 AM


Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit growth over the same period last year

Sonam Saini Nov 30, 2020 7:53 AM


Moj Room will be set up inside the Bigg Boss house to spice up the competition

exchange4media Staff Nov 26, 2020 1:53 PM

Mahesh Shetty?blur=25

Mahesh Shetty, Head, Network Sales, Viacom18, says 60% of the inventory will be sold by the time Bigg Boss 14 goes on air and that the network was not looking at dropping ad rates for the show

Sonam Saini Sep 7, 2020 8:14 AM

Nickelodeon Windmill Festival?blur=25

Nickelodeon Windmill Festival will take place on 22nd and 23rd February 2020 at JioWorld Garden, BKC

exchange4media Staff Jan 24, 2020 1:34 PM

Impact 40 Under 40?blur=25

Jury chaired by MV Shreyams Kumar, Joint Managing Director of Mathrubhumi, picked winners out of a shortlist of 85 names to recognize 40 emerging achievers and leaders in the industry

exchange4media Staff Nov 21, 2019 8:29 AM

Cafe Roadies?blur=25

Café Roadies will be open at Gardens Galleria Mall in Noida from 11th October 2019

exchange4media Staff Oct 11, 2019 5:55 PM

Poker Star?blur=25

The association aims to build awareness and educate viewers about poker through in-show integration

exchange4media Staff Sep 30, 2019 3:10 PM

Colors Vivo?blur=25

Produced by Endemol Shine India, the new all-celebrity season will have many surprise elements for audiences

exchange4media Staff Aug 20, 2019 3:44 PM

Radio Mirchi partners with ICC T-20 World Cup 2016 for live score updates?blur=25

The radio station has lined up a slew of programming and marketing initiatives. It has launched yet another interesting radio campaign called ‘Cup Wapsi!’

exchange4media Staff Mar 16, 2016 12:26 PM

Radio to gain prominence in e-commerce ad spends in 2015??blur=25

E-commerce players have effectively used TV as a lead medium of reach. Can radio play a bigger role?

Deepa Balasubramanian Jan 8, 2015 8:19 AM

Radio ad inventories run full even before onset of festive season?blur=25

It's a great start to the season of big spends for radio operators who are expecting a robust hike in ad revenues compared to last year

Abhinn Shreshtha Sep 10, 2014 8:07 AM

ENIL elevates Hitesh Sharma as Executive President & Mahesh Shetty as COO?blur=25

Erstwhile COO, Sharma will now look after Phase III expansion program of the company & other strategic growth areas. Shetty will look after the current radio business. Sharma and Shetty will assume their new roles with immediate effect

exchange4media Staff Aug 22, 2014 8:05 AM

Radio Mirchi rejigs leadership team?blur=25

In order to strengthen its leadership, the network has made key changes to the team. Hitesh Sharma is promoted to Chief Operating Officer and Mahesh Shetty is Chief Strategy Officer.

exchange4media Staff May 10, 2011 10:36 AM