e4m Revenue Leaders 40under40 Awards: Mahesh Shetty joins jury panel

Mahesh Shetty, Head of Network Sales at Viacom18, has joined the prestigious jury board of the e4m Revenue Leaders 40under40 Awards, bringing his extensive experience in media sales and strategic partnerships to the panel. The inaugural edition of the prestigious awards will be held in February 2025. Over the years, Shetty has been a driving force behind Viacom18’s revenue growth, spearheading various successful sales initiatives across key networks and digital platforms. His efforts have been crucial in positioning Viacom18 as a leading media network in India.

Mahesh Shetty joined Viacom18 in April 2019. In his current role as Head of Network Sales, he leads the media & entertainment network’s revenue function across all verticals including Hindi GEC, Movies, Regional entertainment, Kids entertainment, Youth, Music, and English entertainment. In addition to the group’s revenue function, he also leads Viacom18 LIVE and Viacom18 Consumer Products licensing business.

An industry veteran, Mahesh Shetty has over 27 years of experience in the Media and FMCG sectors, managing varied P&L and functional leadership roles. He has led the revenue scale-up for Viacom18 on the back of building a strong team with a solid relationship with agencies and clients complemented by a data analytics and brand solutions approach to sales.   

Prior to joining Viacom18, he has spent over 12 years at Radio Mirchi, where he was one of the chief architects for driving Mirchi’s growth in the cluttered private FM space and building Mirchi as a dominant market leader.

Before joining Radio Mirchi, he had a long stint of over 10 years with PepsiCo International. At PepsiCo, he worked across multiple markets in various sales and marketing roles. In his last role as General Manager of Premise Sales, he was responsible for managing and building the OnPremises & Modern Trade sales channels for India along with managing Key national customer relationships.

Shetty holds a Bachelor’s Degree in Commerce from Mumbai University and an MBA from Institute for Technology & Management, Mumbai.

The e4m Revenue Leaders 40under40 awards celebrate innovation, leadership, and outstanding achievements in the media and marketing industry by honouring 40 accomplished professionals under the age of 40. Shetty’s inclusion to the jury panel highlights his influential role and deep industry insights, making him the right fit to the selection of future revenue leaders.