The campaign will see a splash of emailers and creatives specially conceptualized for social media platforms that showcase youngsters celebrating after voting for the first time

exchange4media Staff 6 hours ago

On the first day of polling, Narendra Modi, BJP, Rahul Gandhi and Congress were among the top five mentions on Twitter

Tasmayee Laha Roy 11 hours ago

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan and Neethu Mohan 4 days ago

This tongue in cheek campaign #ChooserNotLoser has been created by Tilt Brand Solutions and produced by Tilt Studios

exchange4media Staff 4 days ago

The special programming will be aired throughout the day on April 18 on NewsX Kannada

exchange4media Staff 6 days ago

The #EkDinKiChutti campaign encourages people to take a day off and travel home for a day to vote

exchange4media Staff 6 days ago

The campaign encourages citizens to make an informed decision and exercise their fundamental right to vote

exchange4media Staff 6 days ago

Urges consumers to make their voice heard, and their vote count

exchange4media Staff 1 week ago

ZEE’s entertainment channels pause their content for 2 hrs on voting day and request viewers to step out and vote as per #GrownUpsGoVote campaign

exchange4media Staff 1 week ago

Launches digital campaign to encourage Indians to vote judiciously

exchange4media Staff 1 week ago

Of these, 1.2 million were tweeted on Thursday during Phase I of the elections

exchange4media Staff 1 week ago

The initiative urges all Indian voters to do a thorough background check on the candidates prior to voting

exchange4media Staff 1 week ago

Snapchat has also designed a range of creative tools including filters, stickers, Bitmoji, lenses, and Snap Map integrations, especially for the election.

exchange4media Staff 1 week ago

On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%

exchange4media Staff 1 week ago

Radio City Bengaluru RJs Rajas and Sonu appointed as BBMP brand ambassadors

exchange4media Staff 1 week ago

The Managing Director & Vice President, Facebook, India, has written a blog about the social media platform’s preparations for the Lok Sabha elections

exchange4media Staff 08-April-2019

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff 08-April-2019

Kicking off its journey from Telangana, the roving studio will move to AP, TN, Karnataka, Maharashtra, MP, UP, West Bengal, Jharkhand and Bihar before culminating the journey in Varanasi

exchange4media Staff 05-April-2019

Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half

Tasmayee Laha Roy 04-April-2019

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy 04-April-2019