MIB Minister Prakash Javadekar said in 2018-19, Rs 429.55 crore was spent on print media, Rs 514.29 on audio visual, Rs 235.33 crore on outdoor publicity and 16.77 crore on printed publicity

exchange4media Staff 1 week ago

As per the report, note claims that the selection of the advertising agency was not transparent and the campaign was not conceived properly

exchange4media Staff 1 week ago

The documentary will be available on Hotstar as well

exchange4media Staff 04-July-2019

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff 13-June-2019

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan 11-June-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 08-June-2019

As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week

Neethu Mohan 07-June-2019

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy 06-June-2019

With meticulous preparation, the group was able to deliver the mandate with accuracy and speed to its audiences

exchange4media Staff 04-June-2019

We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident

Anjali Thakur 04-June-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 01-June-2019

The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi

exchange4media Staff 31-May-2019

Hindi news channels attained all time high with 62 crore impressions on May 23

exchange4media Staff 30-May-2019

Dream11, Byju’s, policybazaar.com, paisabazaar.com and PhonePe are some of the new entrants to the advertisers’ list for the ICC Cricket World Cup 2019

Tasmayee Laha Roy 30-May-2019

Spanning between 19th April to 23rd May, the campaign was divided into 3 phases: pre-voting, voting, and results, and allowed users to keep up with news related to the 2019 Lok Sabha elections

exchange4media Staff 29-May-2019

Users can apply online at Flashbag.Patrika.com/namo9 or download the Patrika app to participate

exchange4media Staff 28-May-2019

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India, says to build strong consumer connections, brands should embrace purpose-led strategies and marketing solutions for key moments

Rishabh Sharma 28-May-2019

A total of 3.2 million tweets were recorded on Counting Day alone

exchange4media Staff 24-May-2019

The survey quizzed 163 digital media leaders through third party media publishers from top brands, top agencies and startups

exchange4media Staff 24-May-2019

Today's Chanakya's Post Poll analysis done for News24 had predicted 300 seats for BJP (+-14) and 350 seats for NDA (+-14) 

exchange4media Staff 24-May-2019