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With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells
e4m Staff Jan 27, 2026 1:46 PM
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Aditi Gupta Dec 30, 2025 8:39 AM
In India, in particular, more people say life was better in 1975 than it is in 2025
e4m Staff Nov 20, 2025 6:56 PM
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
The campaign has been conceptualised and executed by Wondrlab’s Opportune
e4m Staff Sep 29, 2025 12:35 PM
Some of the shows to be featured are yesteryear hits like 'Chanakya', Mukesh Khanna's 'Chunni', Pallavi Joshi and R. Madhavan's 'Aarohan' and Shah Rukh Khan's debut serial 'Fauji'
e4m Staff Jul 9, 2025 11:29 AM
Majority of respondents of the study expect brands to demonstrate robust environmental commitments
e4m Staff Nov 13, 2024 3:43 PM
Vinay Singh Kushwaha, Chief Technical and Strategy Officer of the company, retires today
Kerban, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says, being respectful, professional, and humanizing the relationship is the recipe for a great leader
Nafisa Shaheen Dec 18, 2020 8:23 AM
The performance has been powered by the return of original content in July -- Sukh Mhanje Nakki Kay Asta, Jai Deva Shree Ganesha, Phulala Sugandha Maticha and Mulgi Zali Ho
exchange4media Staff Oct 6, 2020 3:38 PM