A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper-2019. The last date for the receipt of entries is April 16, 2019

exchange4media Staff 28-March-2019

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri 31-December-2018

The film for girls' empowerment is for Building Blocks Group

exchange4media Staff 19-June-2018

A recap of the most important stories that you may have missed this week

exchange4media Staff 26-August-2017

At KV Sridhar’s book launch event, Alyque Padamsee finally reveals the story behind Sridhar’s nickname, Pops

exchange4media Staff 24-August-2017

The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady

Venkata Susmita Biswas 14-June-2017

Adobe’s ‘Lead by Design’ seminar brings forth the need for brands to align to a design thinking mentality in online businesses to up the consumer experience

exchange4media Staff 05-May-2017

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads

Venkata Susmita Biswas 20-March-2017

KV Sridhar aka Pops’ new venture is a collaboration between 21 companies

exchange4media Staff 08-March-2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Sarmistha Neogy 11-January-2017

In October, KV ‘Pops’ Sridhar stepped down as the Chief Creative Officer from SapientNitro after spending two and a half years in the organisation

exchange4media Staff 29-November-2016

Pops recently stepped down as the Chief Creative Officer from SapientNitro after two years

Sarmistha Neogy 19-October-2016

Sridhar joined SapientNitro in 2014 and was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade

exchange4media Staff 18-October-2016

A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with the product

Sarmistha Neogy 18-October-2016

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Sarmistha Neogy 03-October-2016

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy 31-August-2016

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy 19-May-2016

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides

Sarmistha Neogy 13-May-2016

The ad conceptualised by McCann World group highlights that Holi as a festival is meant to spread happiness and age is not a barrier to enjoy life and have fun

Sarmistha Neogy 17-March-2016

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.

Sarmistha Neogy 29-February-2016