Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper-2019. The last date for the receipt of entries is April 16, 2019

exchange4media Staff Mar 28, 2019 4:31 PM

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri Dec 31, 2018 9:19 AM

The film for girls' empowerment is for Building Blocks Group

exchange4media Staff Jun 19, 2018 4:24 PM

A recap of the most important stories that you may have missed this week

exchange4media Staff Aug 26, 2017 8:34 AM

At KV Sridhar’s book launch event, Alyque Padamsee finally reveals the story behind Sridhar’s nickname, Pops

exchange4media Staff Aug 24, 2017 7:46 AM

The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady

Venkata Susmita Biswas Jun 14, 2017 7:59 AM

Adobe’s ‘Lead by Design’ seminar brings forth the need for brands to align to a design thinking mentality in online businesses to up the consumer experience

exchange4media Staff May 5, 2017 8:15 AM

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads

Venkata Susmita Biswas Mar 20, 2017 8:24 AM

KV Sridhar aka Pops’ new venture is a collaboration between 21 companies

exchange4media Staff Mar 8, 2017 8:12 AM

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Sarmistha Neogy Jan 11, 2017 8:13 AM

In October, KV ‘Pops’ Sridhar stepped down as the Chief Creative Officer from SapientNitro after spending two and a half years in the organisation

exchange4media Staff Nov 29, 2016 12:39 PM

Pops recently stepped down as the Chief Creative Officer from SapientNitro after two years

Sarmistha Neogy Oct 19, 2016 8:13 AM

Sridhar joined SapientNitro in 2014 and was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade

exchange4media Staff Oct 18, 2016 6:43 PM

A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with the product

Sarmistha Neogy Oct 18, 2016 8:08 AM

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Sarmistha Neogy Oct 3, 2016 8:08 AM

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy Aug 31, 2016 8:09 AM

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides

Sarmistha Neogy May 13, 2016 8:33 AM

The ad conceptualised by McCann World group highlights that Holi as a festival is meant to spread happiness and age is not a barrier to enjoy life and have fun

Sarmistha Neogy Mar 17, 2016 7:48 AM