IMPACT Creative Talks today: Advertising experts to discuss if ‘Glow’ is the new ‘Fair’

As part of the webinar series, ad industry experts will share insights on whether beauty brands should change their communication around ‘colorism’

e4m by exchange4media Staff
Updated: Jul 15, 2020 8:45 AM
Creative Talks

With the debate over racial discrimination and colorism crossing continents and affecting industries across the board, it was only time to address the issue in our webinar series - Creative Talks.

Today, ad industry experts will deliberate on the topic - Is ‘Glow’ the new ‘Fair’?

While beauty brands have been criticised time and again for linking dark skin with shame and disappointment in India, the question is will a change in the name from ‘fair’ to ‘glow’ help shatter age-old perceptions about beauty overnight. Is it time for brands to do much more and bring about a real change? We get our industry experts to deliberate on the same.

On today’s panel will be KV Sridhar, Global CCO, Nihilent-Hypercollective (who has conceptualised Fair & Lovely ads in the past); Ram Subramanian, Founder & Director, Handloom Picture Company (had made a video in 2017 saying that Fair and Lovely must be shut down); Subhash Kamath, CEO & Managing Partner, BBH India (Vice-Chairman of ASCI); Ronita Mitra, Chief Strategist, Brand Eagle Consulting, and Ramesh Jude Thomas, President & Chief Knowledge Officer, EQUiTor. The virtual session will be moderated by Neeta Nair, Assistant Editor, IMPACT Magazine.

IMPACT’s Creative Zone is a weekly virtual show that brings together experts from the creative industry to discuss what’s winning hearts and what isn’t in the industry.
To join in, register on ZOOM. You can also view the webinar on our Facebook, Twitter, and LinkedIn pages.

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