This will ensure that consumers don't confuse the advertised content with user-generated ones

exchange4media Staff Feb 22, 2021 8:49 AM

From increased consolidation to more focus on marketing automation, adlanders open up on what will drive advertising in 2021

exchange4media Staff Feb 9, 2021 9:03 AM

The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options

exchange4media Staff Jan 29, 2021 11:51 AM

There has been a flood of advertisements with dubious claims about COVID-19 cures and preventions, says ASCI Chairman Subhash Kamath

exchange4media Staff Sep 30, 2020 3:23 PM

ASCI will continue to focus on improving its processes for even faster turnaround by leveraging digital technology & platforms, says Kamath, the newly appointed Chairman

Misbaah Mansuri Sep 11, 2020 9:02 AM

N S Rajan, Managing Director, Ketchum Sampark, was elected Vice-Chairman

exchange4media Staff Sep 10, 2020 5:39 PM

The new structure for BBH-PWW India will be led by Subhash Kamath as CEO and Russell Barrett as CEO & Chief Creative Officer

exchange4media Staff Jul 24, 2020 11:05 AM

As part of the webinar series, ad industry experts will share insights on whether beauty brands should change their communication around ‘colorism’

exchange4media Staff Jul 15, 2020 8:45 AM

Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms

Misbaah Mansuri Mar 24, 2020 8:45 AM

Subhash Kamath, Managing Partner, BBH Communications India Pvt Ltd was elected as Vice-Chairman and Shashi Sinha, CEO, IPG Mediabrands India, was re-appointed as Honorary Treasurer

exchange4media Staff Sep 19, 2019 5:22 PM

Given the high expense of pitching, could it be about time for clients to pay a fee to their pitching agencies as a standard price?

Misbaah Mansuri Nov 21, 2018 8:33 AM

The campaign has been conceptualized by BBH India

exchange4media Staff Dec 17, 2016 8:45 AM

Anthwal comes with over 20 years of experience in the media & entertainment sector. He has held key leadership positions in organizations like Times of India, Star, Zee and Starcom Mediavest Group

exchange4media Staff Jun 10, 2016 1:44 PM

The new communication from BBH is expected to be out sometime in April

Priyanka Mehra Mar 23, 2016 8:56 AM

Benoy Roychowdhury of HT Media was elected Vice-Chairman, and Shashi Sinha of IPG Mediabrands was elected Honorary Treasurer

exchange4media Staff Sep 12, 2014 8:12 AM

If there is anything ad land is ubiquitously voicing today, it's the indispensable & gratifying spirit of youth in the advertising field. From Piyush Pandey, Sunil Lulla, KV Sridhar

Henna Achhpal and Saloni Datta Jul 29, 2014 8:17 AM

BBH India will be in-charge of creating India-specific communication for Magnum based on its global communication mix. This includes work on engagement platforms that includes social media & retail touch points

exchange4media Staff Mar 3, 2014 10:44 AM

BBH India will be in-charge of creating India-specific communication for Magnum based on its global communication mix. This includes work on engagement platforms that includes social media & retail touch points

exchange4media Staff Mar 3, 2014 10:14 AM

The win follows a multi-agency pitch involving seven agencies. BBH India is now solely in-charge of developing the brand architecture & the brand positioning of DSP BlackRock

exchange4media Staff Aug 19, 2013 8:56 AM

Krishnan comes back to BBH India after a stint at BBH London, where he was Team Director, managing a diverse portfolio of Unilever, Diageo, etc.

exchange4media Staff Jul 25, 2013 7:26 AM