CRIC

ASCI probed complaints against 363 ads in June-July

There has been a flood of advertisements with dubious claims about COVID-19 cures and preventions, says ASCI Chairman Subhash Kamath

e4m by exchange4media Staff
Updated: Sep 30, 2020 5:37 PM
asci

In the months of June and July 2020, the Advertising Standards Council of India (ASCI) investigated complaints against 363 advertisements, of which 76 were promptly withdrawn by advertisers. The Independent Consumer Complaints Council (CCC) of ASCI evaluated remaining 287 advertisements, of which complaints against 257 advertisements were upheld. Of these, 150 belonged to the healthcare sector, 40 to education, 20 to food and beverages, 4 to GAMA complaints, 12 to personal care and 31 to the other category.

Covid - 19, continued to be the biggest fight which in turn led to a rise in the false claims of cure and prevention from coronavirus. Holding hands with the Ministry of AYUSH, ASCI is continuously working towards eliminating such false claims for the betterment of the society. In the month of May - June 97 such cases were flagged to the regulator.

Subhash Kamath, Chairman of ASCI throws some light, says, “There has been a flood of advertisements with dubious claims about COVID-19 cures and preventions. Especially at this time when consumers are feeling more vulnerable about the virus, it becomes more important for us as regulators to ensure that these ads don’t exploit the consumer’s anxiety. We understand that such claims can adversely affect consumers and we are committed to work closely with the Ministry of Ayush to help eliminate such malpractices from society.”

HEALTHCARE: - 150 advertisements complained against
Direct Complaints (two advertisements)
Suo Motu Surveillance by ASCI (148 advertisements)

EDUCATION: - 40 advertisements complained against
Direct Complaints (one advertisement)
Suo Motu Surveillance by ASCI (39 advertisements)

Food & Beverages - 20 advertisement complained against
Direct Complaints (Five advertisements)
Suo Motu (15 advertisements)

PERSONAL CARE: -12 advertisement complained against
Direct Complaints (six advertisements)
Suo Motu (six advertisements)

GAMA Complaints: 4 advertisement complained against
Direct Complaints (Four advertisements)

OTHERS: - 31 advertisements complained against
Direct Complaints (15 advertisements)
Suo Motu Surveillance by ASCI (16 advertisements)

DIRECT COMPLAINTS:
The advertisements given below were complained against by the general public or by industry members. Of the 113 advertisements complained against, 51 advertisements were promptly withdrawn by the advertiser on receiving communication from ASCI. For the remaining 62 advertisements, complaints against 33 advertisements were upheld by the CCC. Six belonged to personal care, five belonged to Food & Beverages, four belonged to GAMA, two belonged to Healthcare and one belonged to education. While 15 advertisements belonged to the others category. 29 advertisements were not considered to be objectionable or in contravention of the ASCI code.

Personal Care

Some complaints in the category are against:
1) L’Oréal India P. Ltd (Garnier Micellar Water)
2) Colgate-Palmolive (India) Ltd
3) Hindustan Unilever Ltd – Indulekha Neemraj Oil
4) Dabur India Ltd– Dabur Red Toothpaste
5) Hindustan Unilever Ltd – Axe Mini Ticket Pocket Perfume

Food and Beverage
Some complaints in the category are against:
1) Gujarat Cooperative Milk Marketing Federation ltd: (Amul Ice Cream)

2) Gujarat Tea Processors and Packers Limited (Wagh Bakri Green Tea)
3) Marico Ltd – Saffola Honey

GAMA

Some complaints in the category are against:

1) Acko General Insurance Ltd.

2) Samsung Electronics India Pvt Ltd.

3) DealsKart Online Services Private Limited (Lenskart.com)

Healthcare

Some complaints in the category are against:

1) GlaxoSmithKline Consumer Healthcare Ltd. (Iodex Ultra Gel)

Education

Some complaints in the category are against:

1) Careeranna Education Private Limited (Online CAT Coaching Classes)

Others:
Some complaints in the category are against:

1) Wipro Enterprises Pvt. Ltd (Max Kleen)

2) Aegon Life Insurance Co. Ltd. (Aegon Life)
3) RR Kabel Wires & Cables (RR Kabel)
4) Life Insurance Corporation Of India
5) Kia Motors India Private Limited (Kia Seltos)
6) A. O. Smith India Water Products Pvt. Ltd
7) Hindustan Unilever Ltd – Lifebuoy Laundry Sanitizer

SUO MOTO Surveillance Advertisements

The advertisements listed below were picked up through ASCI’s Suo Motu surveillance of Print and TV media through the National Advertisement Monitoring Services (NAMS) project. Out of 250 advertisements that were picked, in 25 cases the advertisers promptly confirmed that the advertisements were being withdrawn post receiving the ASCI communication. All other 225 advertisements examined by the CCC were found to be misleading. Of these 225 advertisements, 148 advertisements belonged to the Healthcare sector, 39 belonged to the Education sector, 15 to Food and beverages, six to Personal Care and 16 were from the “Others” category. One advertisement was not considered to be objectionable or in contravention of the ASCI code.

Health Care

Some complaints in the category are against:

1) Troikaa Pharmaceuticals Ltd (Dynapar QPS)
2) Mahatma Gandhi Cancer Hospital and Research Institute

Food and Beverages

Some complaints in the category are against:

1) Rentio Foods Private Limited (Rentio Tuar Dal)
2) Foodcy Agro Industries (Star Salt)
4) Surya Pharmaceuticals (Surya ImunUp Syrup)
5) Bonn Nutrients Pvt Ltd (Bonn NU Health Immunity Booster Herb & Seeds Bread)
6) Lion Dates Impex (P) Ltd (Lion Dates Range of Products)

Personal Care
Some complaints in the category are against:

1) L.B Hygiene Care Pvt. Ltd (Lady Bird Stay Secure Sanitary Napkin Pad)
2) Krishna Perfumery & Cosmetics (Gediya Hand Sanitizer)
3) Dalmia Bharat Sugar and Industries Limited (Dalmia Sanjeevani Sanitizer)
4) Wipro Enterprises Pvt Ltd (*) (Santoor With Sandal & Turmeric)

Others

Some complaints in the category are against:

1) Hindustan Unilever Ltd (Rin)
2) Fena (P) Ltd (Fena Super Wash)
3) Saguna Gram Udyog Seva Sanstha (Lathi Detergent)
4) Scott Edil Pharmacia Ltd (Scott Edil Instant Hand Sanitizer)
5) Wipro Enterprises Pvt Ltd (*)– (Wipro Softouch Anti Germ Fabric Conditioner)
6) Ananda In The Himalayas
7) Confident Group
8) DRA Homes-Truliv Navalur
9) SBP Group (Singla Builders and Promoters Limited)
10) Gametion Technologies Pvt Ltd (Ludo King)
11) Matrimony.com Ltd -Marathi Matrimony
12) Matrimony.com Ltd – Telugu Matrimony

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