ronita-mitra
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Branded Content is a mega category in the digital space. Many brands are experimenting in this space, but are struggling with hitting the right notes. We find out what experts believe is branded content

exchange4media Staff Aug 23, 2018 8:57 AM

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The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

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IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Jul 31, 2018 8:59 AM

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ICMA 2018 jury members from TBWA\ India, Mindshare and Brand Eagle Consulting list key trends in the content-marketing space

Misbaah Mansuri Jul 30, 2018 8:56 AM

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Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas Apr 24, 2018 8:58 AM

Ronita Mitra turns entrepreneur; launches Brand Eagle consultancy?blur=25

Mitra is already consulting with two consumer goods organisations and also mentoring start-ups

Priyanka Mehra Apr 26, 2017 8:35 AM

Ronita Mitra quits Vodafone?blur=25

Mitra was Senior Vice President – Brand Communications and Insights at Vodafone. She has over 21 years of experience in marketing and brand building across categories

exchange4media Staff Jul 9, 2015 6:49 PM

Is the title sponsorship for Pro Kabaddi League a hard egg to crack??blur=25

As Star retains the title sponsorship to the 2nd edition of Pro Kabaddi League, a handful of other brands come on board as associate sponsors. Is this a strategic decision by Star or is the deal tough to crack?

Collin Furtado Jun 10, 2015 8:30 AM

IDMA 2015: Mapping the age of mobile advertising?blur=25

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

The 'how' and the 'why' of brand-building on mobile ?blur=25

In the Leader’s Crossfire segment at 2015 edition of Mobillion, Tushar Vyas, Managing Partner (South Asia) of GroupM and Vikas Gulati, MD (Asia) Opera Mediaworks, discuss how to build the next level of India’s mobile ecosystem

exchange4media Staff May 2, 2015 8:59 AM

It is always heartening when your work is recognized by eminent and experienced people: Ronita Mitra?blur=25

Vodafone came in a close second with Tata Global Beverages for Client of the Year category at Prime Time Awards. Ronita Mitra, SVP, Brand & Consumer Insights, Vodafone India speaks on being recognized by an illustrious jury

exchange4media Staff Jan 29, 2015 9:00 AM

 Facebook announces India Client Council?blur=25

Comprised of prominent client and agency partners, the Council is a forum where some of India's leading marketers can inspire and share ideas about the future of marketing

exchange4media Staff Nov 1, 2014 11:57 AM

Kinetic carries out OOH campaign for Vodafone prepaid voice?blur=25

The campaign is a mix of high impact and high reach media like billboards, bus shelters, and station media

exchange4media Staff Sep 18, 2014 6:51 PM

Vodafone reaches out to pre-paid customer base with high decibel ad campaign?blur=25

Started on July 24, the campaign will continue for four weeks. The campaign has been executed by Ogilvy India. The brief to the agency was to bring alive the two key propositions of everybody wins and higher recharge

exchange4media Staff Aug 2, 2014 10:44 AM

Vodafone ZooZoos mark their return during IPL 2014?blur=25

The campaigns will revolve around popular TV shows. The first two TVCs will feature Vodafone's two product propositions - 'Choose Your Number' and 'Chhota Credit'

exchange4media Staff Apr 16, 2014 7:45 AM