Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

Ved yadav?blur=25

Guest Column: Yadav, VP-Growth & Marketing at KhataBook, writes how growth of sports, other than cricket, especially on digital medium, offers marketing opportunities to brands

Ved Prakash Yadav Sep 25, 2020 9:18 AM


The ads feature M S Dhoni in never-seen-before avatars aimed at communicating three unique features of the brand

Misbaah Mansuri Sep 22, 2020 9:23 AM


Releases a series of videos to salute the spirit of small businesses, merchants, grocers and vendors who have been providing services in these COVID times

exchange4media Staff Jul 25, 2020 9:24 AM

MS Dhoni for Khatabook?blur=25

Dhoni has also been brought on board as Khatabook's brand ambassador

exchange4media Staff Mar 17, 2020 2:57 PM