jwt

TV and digital together accounts for our overall IPL sponsorship, and that forms about 60 per cent of our ad spends, says Singh, Divisional Vice President – Marketing, United Breweries Ltd

Misbaah Mansuri 24-January-2019

A round-up of all top stories that made headlines this week

exchange4media Staff 05-January-2019

The account will be handled out of Ogilvy’s Mumbai office

Neeta Nair 04-January-2019

Should such mergers become the order of the day or is it easier said than done? 

Misbaah Mansuri 05-December-2018

At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff 20-November-2018

At exchange4media Conclave, Ingram, Chief Executive Officer of J. Walter Thompson addressed the future of creativity particularly in the context of AI

exchange4media Staff 19-November-2018

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff 17-November-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 06-October-2018

Tista Sen appointed Regional Creative Director, Priya Shivakumar National Creative Director

exchange4media Staff 20-September-2018

Advertising maestros tell us about one teacher or mentor who has played an integral role in their advertising journey

Misbaah Mansuri 05-September-2018

The campaign is being leveraged across all media platforms including, digital video, print, out of home, radio and social media

exchange4media Staff 03-September-2018

The World Consulting Research Corporation's Awards is an annual event that is focused on honouring transformational leaders

exchange4media Staff 28-August-2018

Association of Mutual Funds in India launched the Mutual Funds Sahi Hai campaign in March 2017

Venkata Susmita Biswas 27-August-2018

The latest win is Quaker Oats, while other recent wins include Bata, D Décor, Emirates, Essar Oil and Facebook, among others

exchange4media Staff 16-August-2018

Varun Channa, Sr. VP and Managing Partner for JWT's business unit PO1 confirmed this development with exchange4media.

Misbaah Mansuri 13-August-2018

Sehgal was recognised for his outstanding leadership and contribution to the advertising industry and immeasurable contribution to social causes

exchange4media Staff 27-July-2018

The move makes Shell’s marketing and buying functions being split between four networks and eight agencies

exchange4media Staff 19-July-2018

Rai, Bindu Sethi and Shaziya Khan of J. Walter Thompson on the brands’ humble beginnings and how the planning discipline came to evolve

Misbaah Mansuri 12-July-2018

The assignment will include brands such as Cottonelle, Kleenex, Andrex, Scott and Viva

exchange4media Staff 11-July-2018

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas 18-June-2018