FB Apple?blur=25

According to FB, the iPhone operating system changes will disproportionately affect Audience Network given its heavy dependence on app advertising

exchange4media Staff Aug 28, 2020 12:16 PM


The tech giant broke the record when its price rose to $467.77 on a share count of more than $4.275 billion

exchange4media Staff Aug 20, 2020 8:52 AM

Philip W Schiller?blur=25

Schiller will now be replaced by Greg Joswiak, who now take on Schiller’s former role

exchange4media Staff Aug 5, 2020 8:22 AM

TRA Most Consumer-Focused Brands 2019?blur=25

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM


Apple has filed a lawsuit against software company Corellium, asking a federal judge to stop the violations

exchange4media Staff Aug 26, 2019 2:40 PM


OnePlus 6T McLaren Edition- #SalutetoSpeed takes second place, while Virat Kohli's Too Yumm! Karare - Baahar Se Tedha! Andhar Se Seedha! clinches the tenth place on the list

exchange4media Staff Jan 31, 2019 2:30 PM


Apple has seen a steady rise of its shares since it posted profits of $11.5 billion for its recent financial quarter which follows sales of more $53 billion

exchange4media Staff Aug 3, 2018 11:43 AM


Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

exchange4media Staff Jul 17, 2018 8:55 AM


Here's a look at the best ads on YouTube during the month of May

exchange4media Staff Jun 28, 2018 3:56 PM

Poonam Kaul?blur=25

Kaul has stepped down as Vice President of Communications and CSR at PepsiCo India.

exchange4media Staff Jun 8, 2018 2:59 PM

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton?blur=25

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

exchange4media Staff Apr 22, 2017 8:21 AM

Apple iPhone 7 brand film goes viral; clocks 3.5 million views in a single day?blur=25

Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year

Sarmistha Neogy Sep 9, 2016 8:08 AM

Apple leaps to 6th spot in top 30 Indian cities; 5s prices may reportedly drop by 50% after the release of iPhone SE?blur=25

Apple allowed numbers to do the talking in the Indian market as it ranked 6th among the top 30 cities in the country which includes cities like Mumbai, Bengaluru, etc. This spot was held by Xiaomi last year and Apple seems to have grabbed the position as of now.

exchange4media Staff Mar 9, 2016 7:54 AM

Apple posts record quarterly revenue of $75.9 billion; Will launch new 4 inch phone ‘iPhone SE’ in 3rd week of March?blur=25

Apple announced financial results for the quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion.

Ronald Menezes Mar 2, 2016 8:05 AM

Facebook increases focus on mobile with 'immersive ads' and Conversion Lift update?blur=25

Facebook has started testing a new 'immersive mobile' advertising format, and has also announced updates to its Conversion Lift measurement tool launched in January

exchange4media Staff Sep 8, 2015 7:54 AM

Apple enters Indian ad scape, creates first-ever TVC for Indian consumers?blur=25

Infamous for leaving out India in its advertising scheme of things, Apple has finally paid heed to the criticism about its lack of India-focus. The iPhone 6 advertisement has gone viral on social media

Ankur Singh Jul 23, 2015 8:18 AM

Brands should avoid hard selling on social media: Nick Foley?blur=25

Foley, President of South East Asia Pacific & Japan, Landor Associates, on social media don'ts, the impact of design on ROI, experience of working on client's side as well as agency's side...

Priyanka Mehra Jan 9, 2015 9:03 AM

Milestone Brandcom goes 'big' for iPhone 6 OOH campaign?blur=25

The agency planned and executed a two-phased outdoor campaign in 24 cities, highlighting brand proposition 'Bigger Than Bigger'

exchange4media Staff Nov 8, 2014 10:02 AM