Apple Inc’s new privacy norms to hit online advtg: Facebook

According to FB, the iPhone operating system changes will disproportionately affect Audience Network given its heavy dependence on app advertising

e4m by exchange4media Staff
Updated: Aug 28, 2020 12:16 PM
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Facebook has said that Apple Inc’s move to introduce new rules with respect to its iPhone operating system will impact developers who have been using the FB tool for ads in external apps, media networks have reported.

Facebook recently published a blog to voice their concerns. “Given the impact the policy will have on businesses’ ability to market themselves and monetize through ads, we’re sharing how we’re addressing iOS 14 changes and providing recommendations to help our partners prepare, while developers await more details on this policy. First, we will not collect the identifier for advertisers (IDFA) on our own apps on iOS 14 devices. We believe this approach provides as much certainty and stability that we can provide our partners at this time. We may revisit this decision as Apple offers more guidance. Additionally, we will remind users that they have a choice about how their information is used on Facebook and about our Off-Facebook Activity feature, which allows them to see a summary of the off-Facebook app and website activity businesses send to Facebook and disconnect it from their accounts.”

According to FB, the iPhone operating system changes will disproportionately affect Audience Network given its heavy dependence on app advertising.

As per media reports, Apple’s move is reported to be viewed as anti-competitive as the advertising revenue stream will become more difficult.

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