instamart
Kumar joined the company in November 2024 and COO Jain joined Swiggy in May 2025
e4m Staff Jun 25, 2026 12:25 PM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Ahead of Valentine’s Day, Instamart’s public installation uses flowers, nostalgia, and real people to explore what love looks like across generations, identities, and moments
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Aryendra Khan Jan 20, 2026 8:57 AM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 22, 2025 5:23 PM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories
e4m Staff Nov 27, 2025 12:02 PM
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
Pooja Yadav Oct 29, 2025 9:13 AM
Quick commerce platforms are redefining festive shopping, offering same-day delivery of gold coins, silver utensils, and traditional gift items in partnership with jewellers
Soumya Gawri Oct 18, 2025 8:53 AM
As per industry estimates, Blinkit, Zepto and Swiggy Instamart are collectively generating ₹3,000–3,500 cr in ad revenues; D2C, FMCG brands have upped ad spends from 5 to 15–20% in just a year
Shantanu David Oct 14, 2025 8:49 AM
Conceptualised in-house, the film puts a humorous twist on the idiom ‘born with a silver golden spoon’
e4m Staff Oct 13, 2025 11:29 AM
As Q-comm players eye Tier-2 and Tier-3 cities, marketers say the real challenge may not be demand — but how brands communicate, build trust and measure impact in these markets
Pooja Yadav Oct 13, 2025 8:54 AM
Industry leaders say the approach isn’t just about standing out, it’s about aligning directly with the category’s core proposition: speed, convenience, and last-minute rescue
Aryendra Khan and Soumya Gawri Oct 7, 2025 8:22 AM
From a fictional Rajinikanth saving the universe with his signature flair to Arjun Kapoor breaking his poker face over indulgent ice cream, this week’s ads are hitting all the right notes
Soumya Gawri Sep 20, 2025 8:10 AM
In the film, Ajay Devgn appears in an infinite avatar, multiplying on screen through the magic of AI
e4m Staff Sep 19, 2025 4:59 PM
Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
Anuja Jain Sep 10, 2025 9:21 AM
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver rakhis on Instamart
Whether it's holding back a rickshaw or stopping a schoolboy’s prank, Shera is the dependable force who ensures no harm comes to the women he silently protects
From high-concept cheese fantasies to paint ads that want to start a revolution, we’re decoding which campaigns deserve applause
Soumya Gawri Jul 19, 2025 7:49 AM
Conceptualized by Moonshot Films, the spot is titled ‘Big or Small, We Deliver It All’
e4m Staff Jul 18, 2025 2:59 PM
The ad, conceptualised in-house, allows readers to experience the aroma of fresh mangoes directly off the page
e4m Staff Jun 14, 2025 12:57 PM
Instamart’s new campaign puts a twist on the phrase ‘papa ka batua’, flipping it to ‘batue ka papa’ to highlight the bond between dads and their old wallets
e4m Staff Jun 13, 2025 1:32 PM
Ankit Jain was recently Senior Vice President, Head of Grocery, Large Supply Chain & Ekart Design at Flipkart
e4m Staff May 30, 2025 11:54 AM
Instamart has also unveiled a fresh visual identity, headlined by a new primary brand colour
e4m Staff May 27, 2025 1:52 PM
As part of the campaign, five lucky winners will be delivered to their moms’ doorsteps in a unique surprise campaign on Mother’s Day weekend
The brand’s campaign with Tiger Shroff talks of delivering “uncompromised taste experience in just 10 minutes”
e4m Staff Apr 29, 2025 12:14 PM
The campaign, anchored in the tagline 'Life Interrupted, Taste Uninterrupted', comes to life through two engaging films starring the actor
e4m Staff Apr 28, 2025 12:11 PM
The products will be delievered in under 10 minutes across major cities: Pune, Gurgaon, Chennai, Hyderabad, Kolkata, Lucknow and Ahmedabad
This creative campaign was ideated in-house by Swiggy Instamart in collaboration with Dentsu Creative Isobar
e4m Staff Mar 12, 2025 5:31 PM
Swiggy Instamart has also set up a stall for devotees to have access to towels, power banks, and torches
e4m Staff Feb 11, 2025 1:21 PM
The film highlights the idea that love isn’t just for your significant other but for everyone who holds a special place in your heart
Released on January 2, the campaign film has garnered over 11.2 Million views and 113K shares on Instagram
Swiggy Instamart has introduced exclusive designer ‘lifafas’ with 10-minute delivery
e4m Staff Dec 14, 2024 9:36 AM
In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts
Soumya Gawri Dec 6, 2024 9:22 AM
While Swiggy Instamart sent out the widely disliked veggie as part of their deliveries, the National Restaurant Association has rolled out discounts for Mumbai and Pune voters
e4m Staff Nov 20, 2024 2:00 PM
Shalabh Shrivastava joins Swiggy as Senior Vice President of Driver Operations
e4m Staff Nov 11, 2024 6:34 PM
The film is inspired by Varun Dhawan’s Original series Citadel: Honey Bunny
Conceptualized in-house by Swiggy, this whimsical film taps into nostalgia with a playful nod to Karisma’s iconic “sona kitna sona hai” song
e4m Staff Oct 24, 2024 12:27 PM
The iconic Garba singer who is synonymous with Navratri festivities will feature on Swiggy Instamart app, teaching Garba hooksteps to users
The film highlights the brand’s core message— you name it, and it comes to your doorstep in 10-15 minutes
e4m Staff Sep 21, 2024 9:10 AM
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads