The campaign is live across television, social media, outdoor, print, and on-ground channels

exchange4media Staff Dec 4, 2022 2:00 PM


The campaign seeks consumers to take a trip down memory lane by recreating their childhood picture

exchange4media Staff Nov 12, 2022 6:00 PM


The re-branding was digitally revealed by Bollywood star Akshay Kumar & Vinod Kumar Gupta, MD, Dollar Industries Ltd

exchange4media Staff May 29, 2020 12:00 AM

Sunil Sethi?blur=25

Sethi joins from Fonterra, a co-operative owned by New Zealand dairy farmers, serving as Managing Director for Sri Lanka and the Indian subcontinent

exchange4media Staff Apr 27, 2020 4:04 PM

MC Cariappa?blur=25

Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more

Neethu Mohan Jan 13, 2020 9:10 AM

Gemius Design Studio?blur=25

Gemius Design Studio will be responsible for formulating creative strategy, content creation & design across social media and digital platforms for Prag & Co

exchange4media Staff Jan 2, 2020 11:58 AM


Bradford License India has been appointed as the brand’s official licensing agent

exchange4media Staff Jul 9, 2019 12:23 PM