india-vs-pakistan
Ad spends jumped nearly 25% ahead of the match, with 10-second television slots priced between ₹30–40 lakh, up from the ₹20–25 lakh during other World Cup matches
e4m Staff Feb 16, 2026 9:27 AM
BCCI, you had a choice. Sony TV, you had a platform. You both chose commerce over country. You may fill stadiums. You may win ratings. But you have lost something far greater
e4m Staff Sep 11, 2025 3:35 PM
As per BARC data, in the ‘male aged 15 and above’ category, the reach stood at 46 million across urban and rural markets
e4m Staff Feb 28, 2025 9:57 AM
Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources
Aditi Gupta Jun 5, 2024 8:37 AM
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan
Aditi Gupta Oct 10, 2023 8:36 AM
Some best moment marketing posts from the usual players of the brandverse
exchange4media Staff Sep 11, 2023 8:46 AM
200 million viewers tune in to Asia Cup within the first week while the India-Pakistan clash on August 28 recorded 125 million viewers on TV
exchange4media Staff Sep 9, 2022 6:12 PM
The highly anticipated match between India and Pakistan recorded a reach of 167 million, making it the most viewed T20I match
exchange4media Staff Nov 8, 2021 6:26 PM
Food aggregators Zomato and Careem's witty exchange ended up entertaining cricket fans across the border
exchange4media Staff Oct 25, 2021 11:24 AM