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Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
Sunidhi Vijay Mar 30, 2026 8:50 AM
Guest Column: Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how the media, including advertising, has adjusted and shifted according to consumer behaviour
Hemant Jaiin Jan 2, 2026 9:26 AM
Guest Column: Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how microdramas have evolved faster than any content movement
Hemant Jaiin Dec 15, 2025 3:15 PM
This anniversary campaign not only celebrates Pepperfry’s remarkable journey but also reinforces its identity as a brand that deeply values its customers, the company said
Binodiini Ekti Natir Upakhyan will be released nationwide on January 23rd January 2025
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
The channel said that this fresh content approach is a step towards breaking the norm and introducing new and improved ways of screening content on television
exchange4media Staff Sep 30, 2022 10:13 PM
The brand has released a series of films that educate consumers about avoiding procrastination when it comes to financial security
exchange4media Staff Jun 18, 2022 8:36 AM
The campaign celebrates the deep-rooted tradition of lighting up lives
exchange4media Staff Nov 11, 2020 6:50 PM
The campaign is a set of inspirational real-life stories narrated in the magical voice of Amitabh Bachchan
exchange4media Staff Jun 27, 2020 9:21 AM
The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor
exchange4media Staff Mar 18, 2020 2:20 PM