The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform

exchange4media Staff Aug 29, 2022 5:33 PM

According to the report 'Impact of COVID-19 on Revenues of World Cricket and Indian Sports', Indian cricket revenue is nearly 45% of total cricket revenues, 75% of which comes from IPL

exchange4media Staff May 21, 2020 4:45 PM

Pro Kabaddi League Season 7 also saw the overall viewership grow by a whopping 40% in the HSM markets

exchange4media Staff Mar 31, 2020 6:22 PM

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

Shikha Paliwal Dec 17, 2019 8:38 AM

Major news events, such as the Lok Sabha Election, Chandrayaan 2, and Article 370 also dominated searches in 2019

exchange4media Staff Dec 11, 2019 5:48 PM

According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events

exchange4media Staff Aug 7, 2019 1:55 PM

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

exchange4media Staff Jul 15, 2019 3:13 PM

From ICC Cricket World Cup 2019 and Wimbledon to Kabaddi, Hero Intercontinental Cup and Formula 1, the platforms will host several sport events

exchange4media Staff Jul 11, 2019 12:09 PM

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy Jul 4, 2019 8:27 AM

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes

exchange4media Staff Jun 25, 2019 6:19 PM

Brands like Puma India have unlocked Dunzo’s real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes worn by Virat Kohli

exchange4media Staff Jun 24, 2019 4:04 PM

A series of films was developed by Lowe Lintas, aimed at building awareness for the smart lighting category in India

exchange4media Staff Jun 23, 2019 10:00 AM

The digital-only film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff Jun 21, 2019 4:04 PM

Guest Column: Mehraj Dube, Head of Marketing, ABP News, takes us through six brands which have become part of the larger story of brand London

Mehraj Dube Jun 20, 2019 8:57 AM

The smartphone major launched the heartbeat song 'Jeet Pe Apna Haq Hai' by music director duo Meet Bros to boost Team India

exchange4media Staff Jun 18, 2019 2:20 PM

Conceptualised by Creativeland Asia, the digital films will begin streaming in June on multiple platforms throughout the world cup season

exchange4media Staff Jun 16, 2019 6:00 PM

The campaign aims to engage with cricket enthusiasts of India and understand their favourite spot while watching an ICC World Cup 2019 match

exchange4media Staff Jun 16, 2019 10:00 AM