Mohanty will be based in New Delhi and spearhead the expansion of the new media creative shop

exchange4media Staff Jul 22, 2021 6:53 PM

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As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

Godrej HIT - Kala HIT Lime - TVC?blur=25

Conceptualised by Lowe Lintas, the TVC encourages people to take instant action against mosquito problems in their homes

exchange4media Staff Jan 5, 2021 4:21 PM


As part of the ad campaign by creative agency Humour Me, the brand takes a subtle jibe at conventional advertising and marketing

exchange4media Staff Oct 3, 2020 9:28 AM

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The campaign conceptualized by DAIKO FHO employs humour to increase relevance for the contemporary digital audience and drive message retention

exchange4media Staff Jan 28, 2020 2:40 PM


The animated film, created for Bangalore-based backpack startup Arctic Fox, is rapidly gaining virality

exchange4media Staff Mar 14, 2019 11:33 AM

Arre ties up with Facebook to premiere comic series The Adventures Of Abbaas Mastan?blur=25

Good topical humour definitely strikes a chord with most and is a great conversation starter, says Biswamitra Ray, Strategic Partnership Development – Entertainment, Facebook India

exchange4media Staff Feb 23, 2017 5:25 PM