‘Save up to Rs 78k in taxes,’ says ETMONEY to users in new humorous campaign

The campaign conceptualized by DAIKO FHO employs humour to increase relevance for the contemporary digital audience and drive message retention

e4m by exchange4media Staff
Updated: Jan 28, 2020 5:09 PM
ET money

To save users from year-end financial hustles, ETMONEY, India’s largest online wealth management app, has launched a humorous campaign to advocate its market-first tax-saving solution that enables Indians to save up to Rs.78,000.

The campaign conceptualized by DAIKO FHO and produced by Cellardoor in partnership with the Times Internet marketing team led by COO Santosh Navlani employs humour to increase relevance for the contemporary digital audience and drive message retention.

It pits comedian and comedy-writer Biswapati Sarkar and actor Namit Das in fun and emphatic conversational everyday-scenes where the two discuss the novelty of ETMONEY’s one-of-a-kind tax-saving solutions.

“We intend to not only drive a larger awareness of what the maximum possible tax-savings can be for them but also enable the seamless purchase of those tax-saving products. Moreover, our aim is to help people derive maximum value for themselves while they save the tax by ensuring they also enhance their financial lives through them - be it growing their money, insuring themselves or protecting the health of their families and get rewarded by additional tax-saving if they start planning for retirement. We are aiming to help individuals save over Rs. 300 Crore in aggregated tax-saving through the Tax Saving season of Jan-Mar 2020 and establish ourselves as the ultimate destination for tax savings in the country,” Santosh Navlani said.

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