heritage
A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu
e4m Staff Aug 14, 2026 1:54 PM
A month-long celebration of the city featuring an archival exhibition, moonlight cinema, runs, heritage experiences, food, music, games and various online quizzes and contests
e4m Staff Aug 13, 2026 11:49 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories
Ganapathy Viswanathan Aug 13, 2026 8:41 AM
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
Guest Column: Dr. Sandeep Goyal deep dives into what Brand Osaka is telling the world
Sandeep Goyal Jul 6, 2026 8:17 AM
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Sunidhi Vijay Jun 10, 2026 8:49 AM
Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line
e4m Staff May 29, 2026 2:03 PM
Previously, Rahul Pandey served as Head – Sales & Distribution for the Foods Division at Dabur India Limited
e4m Staff May 20, 2026 12:39 PM
Puneet Kusumbia, Vice President - Marketing, Heritage Foods, shares how innovations, new launches, premiumization, marketing initiatives and distribution have driven growth for Heritage Foods Limited
Simran Sabherwal Sep 25, 2025 12:57 PM
Ajay Arora has previously held leadership roles at Busy Infotech Pvt. Ltd., Bennett Coleman and Co. Ltd. and HT Media Lab.
e4m Staff Jul 11, 2025 1:24 PM
exchange4media PR & Corp Comm Women Achievers Summit 2024 saw a discussion among a few determined women from families who are taking it upon themselves to safeguard legacies
e4m Staff Mar 19, 2025 1:52 PM
Prior to joining Heritage Foods, Kesavan held leadership positions at Coca-Cola for 14 years & Olam International for 6 years
exchange4media Staff Jul 28, 2021 4:05 PM
The agency will handle the entire digital marketing revamp of the 200-year-old palace
exchange4media Staff Jul 26, 2021 12:31 PM
The campaign celebrates trailblazing females who pursue their passions unapologetically
exchange4media Staff Nov 26, 2020 4:51 PM
WelcomHeritage is an ITC brand focussed on heritage hospitality
exchange4media Staff Oct 7, 2020 12:25 PM
The brand has also launched Heritage TUCH App for ordering milk and milk products online
exchange4media Staff Sep 18, 2020 2:40 PM