The syndicated study delves into how brands can exploit the opportunity in a relatively new version of the tournament

exchange4media Staff Sep 16, 2020 12:17 PM


According to the study 'Why it is essential to elevate Customer Expectations in Customer Support', Hansa Research investigated whether companies are doing enough to meet customer expectations

exchange4media Staff Apr 20, 2020 4:28 PM


The Promoter-Director, Dainik Bhaskar Group, on the promotions and campaigns undertaken in Bihar to further accelerate growth, the recent news-print hike, and focus on new markets

exchange4media Staff Aug 8, 2018 8:59 AM

IPL 8: How much does ROI matter to brands??blur=25

Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…

Collin Furtado May 11, 2015 8:16 AM