Piyali Chatterjee?blur=25

Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee Sep 25, 2021 8:44 AM


Sources at MDL said that both Hansa and MDL/BARC have mutually agreed to disengage

exchange4media Staff Apr 6, 2021 10:03 AM

enforcement directorate?blur=25

News reports say that Deokar, who is the deputy general manager at Hansa, has been summoned for his statement on money laundering in the ongoing TRP scam

exchange4media Staff Nov 24, 2020 10:50 AM

india today group?blur=25

The Group released a statement. saying that it will consider appropriate legal recourse against BARC for slapping a fine against the channel

exchange4media Staff Oct 10, 2020 9:24 AM


The syndicated study delves into how brands can exploit the opportunity in a relatively new version of the tournament

exchange4media Staff Sep 16, 2020 12:17 PM


According to the study 'Why it is essential to elevate Customer Expectations in Customer Support', Hansa Research investigated whether companies are doing enough to meet customer expectations

exchange4media Staff Apr 20, 2020 4:28 PM


The Promoter-Director, Dainik Bhaskar Group, on the promotions and campaigns undertaken in Bihar to further accelerate growth, the recent news-print hike, and focus on new markets

exchange4media Staff Aug 8, 2018 8:59 AM

IPL 8: How much does ROI matter to brands??blur=25

Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…

Collin Furtado May 11, 2015 8:16 AM