global-advertising
groupm?blur=25

GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

Global advertising growth?blur=25

Digital will account for 52% of total global ad tally in 2020, as per Worldwide Media Forecasts for 2020 by GroupM. The growth rate of global TV advertising will decline to 3.6% in 2019

exchange4media Staff Dec 9, 2019 9:27 PM

Strongest annual rise in adspend for India this year, up 13.3%: Warc?blur=25

The latest Consensus Ad Forecast from Warc says that global advertising spend growth will slow down next year

exchange4media Staff Nov 3, 2016 8:21 AM