Wondrlab appoints Alok Mahadevia as Lead Content
Mahadevia brings over 15 years of advertising experience
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Published: May 27, 2026 10:37 AM | 2 min read
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- Wondrlab has appointed Alok Mahadevia as Lead Content, bringing over 15 years of experience in advertising and creative communication.
- Mahadevia has previously worked with notable agencies and companies, including Leo Burnett Chicago and DoorDash in New York, and is returning to India after several years abroad.
- Hemant Shringy, CCO and Managing Partner at Wondrlab, emphasized Mahadevia's global experience and creative thinking as assets for the company's goal of integrating creativity, technology, culture, and commerce.
- In his new role, Mahadevia expressed enthusiasm for Wondrlab's vision and aims to create impactful and emotionally engaging ideas that resonate with global audiences.
Wondrlab has appointed Alok Mahadevia as Lead Content.
Mahadevia comes with more than 15 years of experience in advertising and creative communication. Before joining Wondrlab, he worked with agencies and companies such as Leo Burnett Chicago, DoorDash in New York, 160/90 Los Angeles, and Saatchi & Saatchi. He has now returned to India after spending several years working in international markets.
One of his well-known projects includes the outdoor campaign for Flipkart’s Big Billion Days, which he created during his freelance stint with Talented.
Speaking about the appointment, Hemant Shringy, CCO and Managing Partner at Wondrlab Network, said that the company is focused on building a modern, platform-led network where creativity, technology, culture and commerce work together. He added that Mahadevia’s global experience and strong creative thinking will help the company create impactful work that connects with audiences while also delivering business growth. According to him, Mahadevia’s ability to create ideas that work across different platforms and markets makes him a valuable addition to the team.
Talking about his new role, Alok Mahadevia said that after working in different creative environments around the world for more than a decade, he was drawn to Wondrlab’s vision of building a modern and culturally relevant company from India for global audiences. He said the worlds of advertising, entertainment, technology and content are coming closer together, and Wondrlab understands this shift well. He also shared that he is excited to work with teams across the network to create ideas that are both effective and emotionally engaging.
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